Andrew C. Meehan is the founder of The Virtual Billboard. The Virtual Billboard is an outdoor direct marketing company that utilizes digital projections to produce stimulating, mobile, and cost-effective visual displays. The company is planning to introduce vivid, Hi-Def digital projections to allow advertisers to replace lifeless billboard ads with moving and dynamic ads that can be altered on-demand to capture different target demographics.
Andrew Meehan is an undergraduate at Cornell University and expects to graduate in 2009.
The market would probably just be street traffic for now. The problem I guess with the highways or with lot of highways in the United States, less so in Europe definitely, buy in the United States, it was an act that says only a certain amount of billboards could be along the highways and certain a...(Full transcript available to logged in subscribers.).
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