Andrew C. Meehan is the founder of The Virtual Billboard. The Virtual Billboard is an outdoor direct marketing company that utilizes digital projections to produce stimulating, mobile, and cost-effective visual displays. The company is planning to introduce vivid, Hi-Def digital projections to allow advertisers to replace lifeless billboard ads with moving and dynamic ads that can be altered on-demand to capture different target demographics.
Andrew Meehan is an undergraduate at Cornell University and expects to graduate in 2009.
I think at this stage, we're definitely not a technology company. We're more of a strategy company, just trying to find new media opportunities and then Virtual Billboard was one opportunity and I think we foresee that some company is going to introduce these kind of like smaller, cheaper outdoor a...(Full transcript available to logged in subscribers.).
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