Andrew C. Meehan is the founder of The Virtual Billboard. The Virtual Billboard is an outdoor direct marketing company that utilizes digital projections to produce stimulating, mobile, and cost-effective visual displays. The company is planning to introduce vivid, Hi-Def digital projections to allow advertisers to replace lifeless billboard ads with moving and dynamic ads that can be altered on-demand to capture different target demographics.
Andrew Meehan is an undergraduate at Cornell University and expects to graduate in 2009.
I mean as I've just become more interested in these sort of forms of advertising, you know, I get to look at all these new forms that are coming out and sort of evaluate them and it's become beyond just sort of an entrepreneurial venture. It's become sort of an interesting research topic for me and...(Full transcript available to logged in subscribers.).
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