Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth. The U-Promise program developed for Citibank and its partners is one of her most recognized and successful in-market concepts. Kathleen began her career in brand management with Procter & Gamble in the food and health & beauty divisions in the US and Europe for 7 years. She has also worked for H.J. Heinz, a management consulting firm, MCA (Marketing Corporation of America) and was the CMO for two internet start-ups: the internet grocery precursor sold to Peapod and CNBC.com, which Microsoft bought. She earned at Cornell University a B.S. and MBA in their 5-year joint degree program.
Well, it certainly wasn?t a straight line. I?ll tell you in the beginning of my life, when I was little, my parents, their friends, would look at me and say, ?She?s into business. She?s going to be an entrepreneur?.
I don?t know that I was convinced that I?d be an entrepreneur but I definitely lik...(Full transcript available to logged in subscribers.).
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