Kathleen Carroll started the Branding Clinic in 2000 with a mission to unearth consumer insights for Fortune 500 companies to help their brands achieve double-digit or higher growth. The U-Promise program developed for Citibank and its partners is one of her most recognized and successful in-market concepts. Kathleen began her career in brand management with Procter & Gamble in the food and health & beauty divisions in the US and Europe for 7 years. She has also worked for H.J. Heinz, a management consulting firm, MCA (Marketing Corporation of America) and was the CMO for two internet start-ups: the internet grocery precursor sold to Peapod and CNBC.com, which Microsoft bought. She earned at Cornell University a B.S. and MBA in their 5-year joint degree program.
I can?t say I didn?t do what you?re supposed to do. Like you?re supposed to come up with your business plan and who?s going to finance it and what your quarterly numbers look like. Yeah, I did. I had a two year old. I had a mortgage. Just sort of going with it.
I?ll tell you a few things I did...(Full transcript available to logged in subscribers.).
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