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Sheila Laderberg Shares Anecdote About Deciding To Become An Entrepreneur

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Total Case Duration :

  • Date Added : 2/23/2010
  • Clip Duration : 2 min. 5 sec.

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Sheila Laderberg

  • co-founder, Punk's Backyard Grill
  • female
  • Caucasian
  • 1981 (Age: 43 years old)
  • Sheila Laderberg - Conversations with Entrepreneurs - Punk's Backyard Grill
  • Video 1 of 5 in this Case
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Biography

Sheila Laderberg is co-founder of Punk's Backyard Grill, a fast casual backyard cookout restaurant in Annapolis, Maryland. Her co-founders are Jeffrey Sloan and David McCabe. Laderberg, Sloan, and McCabe came up with the idea for Punk's Backyard Grill while collaborating on a project in the Master of Management in Hospitality program (MMH) at the Cornell School of Hotel Administration. After years of refining the concept, planning, and raising capital, they opened Punk's Backyard Grill in February 2009. In its first year Punk's was named one of Washingtonian magazine's "Top 100 Bargain Restaurants" and What's Up! Annapolis magazine's "Best Bang for Your Buck." Prior to launching Punk's Backyard Grill, Laderberg was general manager of Marvelous Market Capitol Hill and worked with other hospitality companies in operations and marketing. Sheila Laderberg is a 2006 graduate of the Master of Management in Hospitality program (MMH) at the Cornell School of Hotel Administration. In addition to her Cornell MMH degree, Laderberg holds a BA degree from the University of Virginia.

I think that everybody is different. I know that I did not ever think I was an entrepreneur. I came to an entrepreneurship panel here three months into being in the MMH program and I thought I don't even know why I am here. I'm here because it's a Saturday and I think I was required to be there b...(Full transcript available to logged in subscribers.).

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Sheila Laderberg videos

Video 1 of 5 Sheila Laderberg Discusses Beginnings Of The Punk's Backyard Grill Project
  • Sheila Laderberg - Conversations with Entrepreneurs - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 5 min. 21 sec.
Video 2 of 5 Sheila Laderberg Discusses Importance Of Having A Good Team
  • Sheila Laderberg - Conversations with Entrepreneurs - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 1 min. 13 sec.
Video 3 of 5 Sheila Laderberg Shares Anecdote About Deciding To Become An Entrepreneur
  • Sheila Laderberg - Conversations with Entrepreneurs - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 2 min. 5 sec.
Video 4 of 5 Sheila Laderberg Describes Unique Dining Experience At Punk's
  • Sheila Laderberg - Conversations with Entrepreneurs - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 2 min. 12 sec.
Video 5 of 5 Sheila Laderberg Discusses Benefits Of Dynamic Relationships In Teams
  • Sheila Laderberg - Conversations with Entrepreneurs - Punk's Backyard Grill
  • 2/23/2010
  • Sheila Laderberg
  • 3 min. 41 sec.