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Liz Thorpe discusses Breaking Into Restaurant Sales and Mail Order Business

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Total Case Duration :

  • Date Added : 11/5/2007
  • Clip Duration : 1 min. 35 sec.

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Liz Thorpe

  • Managing Director, Murray's Cheese Shop
  • female
  • Caucasian
  • 1980 (Age: 44 years old)
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • Video 1 of 10 in this Case
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Biography

Liz Thorpe is the Managing Director of Murray's Cheese Shop. Co-author of The Murray's Cheese Handbook and Murray's Wholesale Director, Liz has in recent years emerged as one of the cheese world's best. She left the corporate world in April of 2002 to join Murray's and hasn't looked back since.

Liz Thorpe graduated Yale University with a degree in art history and American studies.

We sell to the best restaurants in New York City and we sell to the best restaurants around the country and I actually ran that business for 4 years prior to doing what I do now. Restaurants are a fantastic and really essential middle ground between farmer's markets and retail outlets. They're als...(Full transcript available to logged in subscribers.).

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Liz Thorpe videos

Video 1 of 10 Liz Thorpe Discusses Background of Murray's Cheese Shop
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 3 min. 17 sec.
Video 2 of 10 Liz Thorpe Shares History Of How Murray's Went From Selling Cheap Cheese To Specialty and Imported Cheeses
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 2 min. 26 sec.
Video 3 of 10 Liz Thorpe States Importance of Controlling Your Supply Chain
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 2 min. 11 sec.
Video 4 of 10 Liz Thorpe discusses Breaking Into Restaurant Sales and Mail Order Business
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 1 min. 35 sec.
Video 5 of 10 Liz Thorpe Discusses Competition, Expansion And Creation of Cheese University
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 2 min. 20 sec.
Video 6 of 10 Liz Thorpe States Murray's Is Different Because It Focuses On Relationships and Eliminates The Middleman
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 4 min. 8 sec.
Video 7 of 10 Liz Thorpe States Transportation of Cheese Is Biggest Challenge
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 1 min. 4 sec.
Video 8 of 10 Liz Thorpe States Maintain Control of Supply Leads To Better Quality
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 1 min. 59 sec.
Video 9 of 10 Liz Thorpe Discusses Mandatory Training Program For Employees
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 0 min. 58 sec.
Video 10 of 10 Liz Thorpe Discusses Importance of Partnering With Others To Help In Promotion and Placement Of Products
  • Liz Thorpe - Lecture - Murray's Cheese Shop
  • 11/5/2007
  • Liz Thorpe
  • 4 min. 30 sec.