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Terry MacRae Discusses Positive Impact That Technology Has Allowed With Regards To Customer Feedback

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Total Case Duration :

  • Date Added : 10/7/2009
  • Clip Duration : 1 min. 52 sec.

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Terry MacRae

  • Design Services, Hornblower Cruises and Events
  • male
  • Caucasian
  • 1950 (Age: 74 years old)
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • Video 1 of 16 in this Case
  • View All Available Videos

Biography

Terry MacRae began Hornblower Cruises & Events in 1980 as a two-boat operation on San Francisco Bay. Since then he and his wife, Mary, have built Hornblower into a 50-boat, $120 million company with 1,000 employees that serves about six million guests each year. Emphasizing customer service, safety, and teamwork, the firm has emerged as the market leader in each of the seven California ports it serves. Hornblower guests are treated to stunning nautical venues and exquisite cuisine for weddings, birthdays, anniversaries, and other major celebrations.

As a result of Hornblower's success in the hospitality and maritime industries, the MacRaes decided to make competitive bids for National Park Service concessions serving the popular icons Alcatraz on San Francisco Bay and Statue of Liberty National Monument and Ellis Island Immigration Museum in New York Harbor. Alcatraz Cruises commenced service in September of 2006, and Statue Cruises commenced operations in January of 2008. These concessions have contributed to the growth and stability of the company.

In 2008 Alcatraz Cruises launched the nation's first hybrid ferry-a 149-passenger vessel powered by a combination of wind turbines, solar panels, and an efficient diesel electric drive. Hornblower is completing the design and approval for a new hydrogen powered hybrid vessel for use in New York Harbor.

Terry is a recognized expert in the design, renovation, construction, and operation of passenger vessels, and in the marine, fine dining, entertainment, and tourism industries. He holds a BS degree in mechanical/environmental engineering from the California State Polytechnic University at San Luis Obispo. Mary holds a BS degree from the Cornell University School of Hotel Administration.

I'm amazed at really how people change over time and how they can have value system today and another one six months from now that's completely different. I mean, I think the internet and the advent of the internet and the advent of social networking and the ability to see video of pretty much anyt...(Full transcript available to logged in subscribers.).

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Terry MacRae videos

Video 1 of 16 Mary MacRae Discusses Possibility To Get Everything Accomplished In Life
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 8 sec.
Video 2 of 16 Terry MacRae Defines Entrepreneur As Someone Who Creates A Job Because They Are Otherwise Unemployable
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 0 min. 32 sec.
Video 3 of 16 Terry MacRae Shares Decision To Go Into Engineering For The Broad Technical Aspect
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 53 sec.
Video 4 of 16 Terry MacRae Differentiates Between Answers in the Engineering World Versus Business World
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 49 sec.
Video 5 of 16 Terry MacRae Discusses Company Growth And Company Culture
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 3 min. 1 sec.
Video 6 of 16 Terry MacRae Explains Business Is Family-owned But Not Family Run
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 50 sec.
Video 7 of 16 Terry MacRae Discusses Entrepreneurship Means Having More Choices
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 3 sec.
Video 8 of 16 Terry MacRae Discusses Evolving Nature Of Business Strategy And Offering a Unique Product
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 55 sec.
Video 9 of 16 Terry MacRae Discusses Business Relationships And Partnerships
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 30 sec.
Video 10 of 16 Terry MacRae Discusses Success, Failure And Change
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 2 min. 37 sec.
Video 11 of 16 Terry MacRae Offers Business Advice For Potential Entrepreneurs
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 2 min. 19 sec.
Video 12 of 16 Terry MacRae Discusses Taking Advantage Of Transactions
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 37 sec.
Video 13 of 16 Terry MacRae Shares Pleasure Of Building Strong Employee Base
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 55 sec.
Video 14 of 16 Terry MacRae States Importance of Placing Value On Positions in Company That Interact With Customers
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 2 min. 54 sec.
Video 15 of 16 Terry MacRae Discusses Environmental Stewardship And Sustainability
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 5 min. 16 sec.
Video 16 of 16 Terry MacRae Discusses Positive Impact That Technology Has Allowed With Regards To Customer Feedback
  • Terry and Mary MacRae - Interview - Hornblower Cruises and Events
  • 10/7/2010
  • Terry MacRae
  • 1 min. 52 sec.

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