Fred Johnson is the owner of Johnson Estate Winery. He received his undergraduate and MBA degrees from Cornell University.
The first segment, the retail sales, the customers who walk in who are our most favorite customers, they typically ask, "Do you have a Cabernet? Do you have a Pinot? Do you have a Chardonnay?"
They are, for better or worse, brand name varieties in America. And so, to please our customers, we sai...(Full transcript available to logged in subscribers.).
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