Haroldo Torres, formerly a managing partner of Data Popular, is CEO for "Plano CDE", a research and consulting company dedicated to inclusive business initiatives and base of the pyramid (BOP) markets. (www.planocde.com.br)
Torres also serves a Senior Research Associate at the Brazilian Center for Analysis and Planning (CEBRAP) and has worked as Coordinator for Knowledge Transfer at the Center for Metropolitan Studies (CEM) (2000-2007), as a David E. Bell Research Fellow at the Harvard Center for Population and Development Studies (1996-97), as a Senior Research Associate and Project Leader for various organizations in the NGO and Public Sector (1990-2001), and as Economic Analyst for the Sao Paulo Chamber of Commerce (1989-90).
Haroldo Torres holds a BA in economics from UFMG, a MA in Demography from CEDEPLAR, and a Doctoral degree in Social Sciences from UNICAMP in Brazil.
An important issue is that many didn't believe in the base of the pyramid market. Even today, you can find businessmen who are selling products to the base of the pyramid, and when you ask them: 'Who is your consumer?' 'My consumer is AB, my consumer is A.' There are several cases - this happens ...(Full transcript available to logged in subscribers.).
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Haroldo Torres States He Considers Himself an Entrepreneur Despite Challenges of Being Entrepreneurial In Brazil
Haroldo Torres States Data Popular's Difference Is That It does Market Research on the Base of the Pyramid
Haroldo Torres States Data Popular Has Had To Preach Importance of Marketing To Base of Pyramid Market
Haroldo Torres States Multinational Companies Are Now Beginning To Develop Strategies To Target Base of the Pyramid Market
Haroldo Torres States Brazil's Recent Struggles Can Make Collaboration In Business More of a Challenge
Haroldo Torres States Importance of Viewing Base of Pyramid As People With Limited Budgets
