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Jonah Goodhart States Clicks Are No Longer A Good Metric

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Total Case Duration :

  • Date Added : 4/11/2014
  • Clip Duration : 1 min. 32 sec.

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Jonah Goodhart

  • CEO and Co-founder, Moat
  • male
  • Caucasian
  • 1978 (Age: 46 years old)
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • Video 1 of 20 in this Case
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Biography

Jonah Goodhart is the CEO and Co-Founder of Moat. Prior to Moat, he was the founding investor and board member of Right Media, and a Founding Partner of WGI Group.

Jonah Goodhart received his undergraduate degree from Cornell University.

Well, clicks aren't a good measure for brands for a lot of reasons. One simple one is that very few people actually do it. So the average response rate for digital advertising is something like 3 in 10,000. I haven't clicked on a lot of ads recently. My guess is most people watching this haven't...(Full transcript available to logged in subscribers.).

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Jonah Goodhart videos

Video 1 of 20 Jonah Goodhart Discusses Stages Of Leadership As Startup Grows
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 1 min. 59 sec.
Video 2 of 20 Jonah Goodhart Discusses Entrepreneurship Means Iterating
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 1 min. 28 sec.
Video 3 of 20 Jonah Goodhart Discusses Background in Entrepreneurship
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 2 min. 34 sec.
Video 4 of 20 Jonah Goodhart Provides Background For One of His Startups
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 2 min. 22 sec.
Video 5 of 20 Jonah Goodhart States Importance of Always Pushing Forward As An Entrepreneur
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 1 min. 7 sec.
Video 6 of 20 Jonah Goodhart Discusses Importance of Understanding Macro Influences In Marketplace
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 2 min. 44 sec.
Video 7 of 20 Jonah Goodhart Discusses Branding Intelligence And Consumer Choice
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 1 min. 8 sec.
Video 8 of 20 Jonah Goodhart Discusses Attention And Distraction Challenges
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 0 min. 50 sec.
Video 9 of 20 Jonah Goodhart States Clicks Are No Longer A Good Metric
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 1 min. 32 sec.
Video 10 of 20 Jonah Goodhart Provides Overview of Company, Moat
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 2 min. 42 sec.
Video 11 of 20 Jonah Goodhart Discusses Interactivity Online
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 0 min. 55 sec.
Video 12 of 20 Jonah Goodhart Explains Universal Touch
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 0 min. 53 sec.
Video 13 of 20 Jonah Goodhart Discusses Investor Mentality When Working With Startups
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 2 min. 12 sec.
Video 14 of 20 Jonah Goodhart Explains Partnerships Are Hard
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 0 min. 40 sec.
Video 15 of 20 Jonah Goodhart States Importance of Being Willing To Iterate
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 3 min. 21 sec.
Video 16 of 20 Jonah Goodhart States Importance of Being Flexible As An Entrepreneur
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 1 min. 8 sec.
Video 17 of 20 Jonah Goodhart Discusses Personal Love Of Being An Entrepreneur
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 0 min. 40 sec.
Video 18 of 20 Jonah Goodhart Discusses Matching Product Features To Customer Needs
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 1 min. 29 sec.
Video 19 of 20 Jonah Goodhart Discusses Determining The Right Time For Investing
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 2 min. 15 sec.
Video 20 of 20 Jonah Goodhart Shares Thoughts on Hiring and Firing Employees
  • Jonah Goodhart - Interview - Moat and Lean Startups
  • 4/11/2014
  • Jonah Goodhart
  • 1 min. 4 sec.