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Ira Brous Discusses Importance of Technology

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Total Case Duration :

  • Date Added : 3/27/2014
  • Clip Duration : 5 min. 33 sec.

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Ira Brous

  • Co-owner, Cornell University
  • male
  • Caucasian
  • 1937 (Age: 87 years old)
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • Video 1 of 14 in this Case
  • View All Available Videos

Biography

Ira Brous is a co-owner of Ithaca Bakery. Collegetown Bagels began in 1976 on College Avenue started by three young entrepreneurs from Long Island. The business was sold one year later to a local businessman who also owned and operated Rulloff's next door. Gregar Brous started working for Collegetown Bagels in 1978 during his final two years of college while his parents, Anne and Ira Brous, were professors at Ithaca College. A second location was opened in downtown on Aurora Street in 1979. The stores became available for sale and were purchased by the Brous & Mehaffey family on January 1st, 1980. The five owners include Anne, Ira, Gregar and Ramsey Brous, and Mimi Mehaffey.Brous and Mehaffey

By 1983, CTB Appetizers (now Ithaca Bakery in the Triphammer Mall) was in place, as a gourmet deli and full-service catering center. Seven years later, the acquisition and renovation of the 80-year-old Ithaca Bakery added both a centrally situated, fully equipped bake shop capable of turning out traditional, restaurant-style Italian bread as well as dozens of delicious, creative new artisan breads and pastries. With the addition of the two commissaries Ithaca Bakery and Collegetown Bagels were able to become a full service business with retail, catering, and wholesale delivery of product throughout the area.

What began with a bagel and a dream, has grown into five bustling branches and a workforce of nearly 250 employees. While business keeps growing, one thing remains the same: All of the CTB and Ithaca Bakery locations are independently owned and operated by a family characterized by an unwavering commitment to the local and global community, practicing sustainability in all areas of operation.

Ira Brous is a graduate of Cornell University.

And there were two things that happened that were kind of interesting, that were quite interesting. One is that there was somebody trying to get us to produce 150 salads and have them ready on a certain date. I looked at the email from the person who is saying, when my driver comes, make sure he's ...(Full transcript available to logged in subscribers.).

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Ira Brous videos

Video 1 of 14 Chris Barrett Shares Academic and Professional Background
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Chris Barrett
  • 3 min. 52 sec.
Video 2 of 14 Chris Barrett Discusses Work Life Balance
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Chris Barrett
  • 5 min. 58 sec.
Video 3 of 14 Stacy Barrows Shares Professional Background
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Stacy Barrows
  • 6 min. 9 sec.
Video 4 of 14 Stacy Barrows Shares Story Of Purchasing First Salon
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Stacy Barrows
  • 5 min. 10 sec.
Video 5 of 14 Stacy Barrows Discusses Bledning Family and Work
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Stacy Barrows
  • 1 min. 51 sec.
Video 6 of 14 Stacy Barrows States There Are No Regrets Because Bad Decisions Help Guide You As Well
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Stacy Barrows
  • 2 min. 33 sec.
Video 7 of 14 Stacy Barrows Shares Career Advice
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Stacy Barrows
  • 1 min. 42 sec.
Video 8 of 14 Ira Brous Discusses Importance of Meditation, Exercise and Technology
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Ira Brous
  • 6 min. 18 sec.
Video 9 of 14 Ira Brous Discusses Importance of Technology
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Ira Brous
  • 5 min. 33 sec.
Video 10 of 14 Ira Brous Discusses Challenges of Family Business
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Ira Brous
  • 4 min. 34 sec.
Video 11 of 14 Chris Proulx Shares Academic and Professional Background
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Chris Proulx
  • 3 min. 30 sec.
Video 12 of 14 Chris Proulx Discusses Work Life Balance
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Chris Proulx
  • 4 min. 3 sec.
Video 13 of 14 Chris Proulx Discusses Managing Stress
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Chris Proulx
  • 1 min. 30 sec.
Video 14 of 14 Chris Proulx Discusses Managing Priorities
  • Cornell University AEM 2700 - Panel 3 - Work-Life Balance
  • 3/27/2014
  • Chris Proulx
  • 1 min. 44 sec.