Mac Bishop is a Portland, Oregon native, and ringleader of the madness at Wool&Prince. Though some members of the media have dubbed him "the inventor of wool," Mac's actual day-to-day involves operations and marketing.
Before Wool&Prince was launched, Mac worked at consumer product manufacturer, Unilever. Mac is also a co-founder of NativeX which produces products which support Native American artists and their communities.
Mac Bishop graduated from Cornell University.
So I think the first thing that you look at is your margin and traditionally, in apparel, you know, if you make something for $25, it wholesales for $50 and then it will retail for somewhere between, you know, $100-$125. It's like a 2.5 markup normally. But with a lot of apparel ecommerce brands, ...(Full transcript available to logged in subscribers.).
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