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Joanne McKinney Discusses Strengths And Weaknesses In Teams

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Total Case Duration :

  • Date Added : 4/16/2016
  • Clip Duration : 3 min. 7 sec.

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Joanne McKinney

  • Chief Strategy Officer, The Burns Group
  • female
  • Caucasian
  • 1965 (Age: 59 years old)
  • Joanne McKinney - Interview - The Burns Group
  • Video 1 of 7 in this Case
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Biography

Joanne McKinney is Chief Strategy Officer for the Burns Group, an independent Branding and Advertising Agency based in NYC. She has worked in innovation, advertising and marketing on diverse and global brands both in the U.S. and abroad. Joanne started her career at Grey Advertising, and joined the Burns Group following her role as Interim Director of Integrated Marketing for Kraft Europe. Joanne McKinney received her undergraduate degree from Cornell University.

One of the exercises we did, after everyone did the strength training, we created dog tags that had everybody's top three strengths. And we didn't exercise. We put the strengths on the floor in a big open room. And we had people stand, at different times, on their top three. And it would match y...(Full transcript available to logged in subscribers.).

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Joanne McKinney videos

Video 1 of 7 Joanne McKinney Discusses Brand Planning
  • Joanne McKinney - Interview - The Burns Group
  • 5/5/2016
  • Joanne McKinney
  • 4 min. 23 sec.
Video 2 of 7 Joanne McKinney Explains Consumer Co-Creation
  • Joanne McKinney - Interview - The Burns Group
  • 5/5/2016
  • Joanne McKinney
  • 4 min. 13 sec.
Video 3 of 7 Joanne McKinney Discusses How Branding Is Learning From Startups To Become More Nimble
  • Joanne McKinney - Interview - The Burns Group
  • 5/5/2016
  • Joanne McKinney
  • 0 min. 58 sec.
Video 4 of 7 Joanne McKinney Discusses Big "I" And Little "I" Innovation
  • Joanne McKinney - Interview - The Burns Group
  • 5/5/2016
  • Joanne McKinney
  • 1 min. 47 sec.
Video 5 of 7 Joanne McKinney Shares Background of Company, The Burns Group
  • Joanne McKinney - Interview - The Burns Group
  • 5/5/2016
  • Joanne McKinney
  • 3 min. 19 sec.
Video 6 of 7 Joanne McKinney Discusses Role Of Emotional Intelligence
  • Joanne McKinney - Interview - The Burns Group
  • 5/5/2016
  • Joanne McKinney
  • 2 min. 48 sec.
Video 7 of 7 Joanne McKinney Discusses Strengths And Weaknesses In Teams
  • Joanne McKinney - Interview - The Burns Group
  • 5/5/2016
  • Joanne McKinney
  • 3 min. 7 sec.