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Jessica Crolick Discusses Mission of Art Bar Project

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Total Case Duration :

  • Date Added : 5/10/2004
  • Clip Duration : 1 min. 50 sec.

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Jessica Rolph

  • COO, Ithaca Fine Chocolates
  • female
  • Caucasian
  • 1975 (Age: 49 years old)
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • Video 1 of 28 in this Case
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Biography

Jessica Crolick Rolph is founding partner and COO of HappyFamily, a start-up company that produces and markets fresh-frozen, all organic baby and toddler meals. Previously she worked at Whole Foods in national purchasing for SPINS, the leading provider of information to the natural products industry. She also has worked with Lance Armstrong's business agent to develop the concept for the Lance Armstrong branded food line. Based on Newman's Own business model, all proceeds were to benefit Lance Armstrong Foundation.

Jessica Crolick Rolph received an MBA from the Johnson School at Cornell University in 2004, and was awarded a full MBA scholarship, the Park Leadership Fellowship, for leadership in socially responsible business.

As part of that fellowship, she helped launch Ithaca Fine Chocolates, a socially responsible, fair-trade-certified organic chocolate company based in Ithaca that makes and markets "Art Bars". Each chocolate bar features a card with a reproduction of work by local artists or international children's art. The students developed a business plan, including a financial accounting system and pricing model for the chocolate bars; helped source their manufacture; created a distribution plan using multiple channel; and developed a relationship with Whole Foods as a key sales partner.

In addition to holding an MBA from Cornell University, Jessica Crolick Rolph also received her BA from Cornell.

The mission of Art Bars, Erica's original vision is to connect art with - to basically get broader exposure for artists through something as delightful as eating a bar of chocolate. So instead of having artists for gallery space and fight for trying to g...(Full transcript available to logged in subscribers.).

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Jessica Rolph videos

Video 1 of 28 Jessica Crolick Discusses Social Impact That Is Possible When Businesses Chose To Think Broadly
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 34 sec.
Video 2 of 28 Jessica Crolick States Social Responsibility Is Thinking About the Entire Value Chain
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 36 sec.
Video 3 of 28 Jessica Crolick Discusses Social Impact That Is Possible When Businesses Chose To Think Broadly
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 34 sec.
Video 4 of 28 Jessica Crolick States Art Bar Project Has Reinforced Desire To Build Socially Responsible Company
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 2 sec.
Video 5 of 28 Jessica Crolick Discusses Personal Background and Interest in Social Responsibility
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 30 sec.
Video 6 of 28 Jessica Crolick Discusses Park Fellowship at Cornell's Johnson School
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 55 sec.
Video 7 of 28 Jessica Crolick Discusses Professional Background
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 14 sec.
Video 8 of 28 Jessica Crolick Discusses First Meeting Erika Fowler Decatur From Ithaca Fine Chocolates
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 36 sec.
Video 9 of 28 Jessica Crolick Discusses Decision To Assist Art Bar Project
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 33 sec.
Video 10 of 28 Jessica Crolick Discusses Relationship As A Consultant With Art Bar Project
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 30 sec.
Video 11 of 28 Jessica Crolick Discusses Selling Points Of The Art Bar
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 29 sec.
Video 12 of 28 Jessica Crolick States Art Bars Are Attractive Due To The Art, Quality of Chocolate and Fair Trade Aspects
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 8 sec.
Video 13 of 28 Jessica Crolick Discusses Difference Between Grocery and Specialty Sections At Whole Foods
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 50 sec.
Video 14 of 28 Jessica Crolick States Major Challenge Facing Art Bars is the Distribution
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 52 sec.
Video 15 of 28 Jessica Crolick Discusses Mission of Art Bar Project
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 50 sec.
Video 16 of 28 Jessica Crolick Discusses Integrity of Art Bar Leadership
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 51 sec.
Video 17 of 28 Jessica Crolick Discusses Erika's Commitment To Art Bar's Mission
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 42 sec.
Video 18 of 28 Jessica Crolick Shares Thoughts on Defining Success
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 56 sec.
Video 19 of 28 Jessica Crolick Discusses Enthusiasm Generated By Art Bar At Trade Show
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 41 sec.
Video 20 of 28 Jessica Crolick Discusses Challenges with Profit Margins in The Food Industry
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 2 min. 8 sec.
Video 21 of 28 Jessica Crolick Discusses Decision To Become Entrepreneur In Non-Profit Sector
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 15 sec.
Video 22 of 28 Jessica Crolick Discusses Potential Future For Art Bars
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 52 sec.
Video 23 of 28 Jessica Crolick States Art Bar Is A Value Based Business That Deserves To Be Profitable
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 47 sec.
Video 24 of 28 Jessica Crolick Discusses Challenges Of Being a Student-Consultant
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 47 sec.
Video 25 of 28 Jessica Crolick States Importance of Experiential Learning Obtained Through Art Bar Project
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 34 sec.
Video 26 of 28 Jessica Crolick States Art Bar Has Pressured Other Chocolate Companies To Become Fair Trade and Increase Their Standards
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 41 sec.
Video 27 of 28 Jessica Crolick Discusses Frustrations With Getting Art Bar Into Grocery Stores
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 1 min. 28 sec.
Video 28 of 28 Jessica Crolick States Art Bar's Values Are The Cornerstone of Company But Also Prevent Takin the Easiest Route
  • Jessica Crolick Rolph - Interview - Ithaca Fine Chocolates
  • 5/10/2004
  • Jessica Rolph
  • 0 min. 35 sec.