JB Osborne is the CEO of Red Antler. He started his career at Saatchi & Saatchi, working for clients such as Procter & Gamble, General Mills, and the award winning international launch of Air Tahiti Nui.
An entrepreneur at heart, he left Saatchi to open the New York office of Consortium, a New Zealand ad agency.
In August 2007, JB founded Red Antler, where he works with clients on brand positioning, user experience, business strategy and marketing.
JB has a Bachelors degree in Business, Magna Cum Laude, from Cornell University and is a member of the Entrepreneurship at Cornell Advisory Board.
My father is a CPA and a partner at Price Waterhouse Coopers and he, from the very beginning of our business, just kept saying cash, man. Cash is everything. Make sure you keep an eye on cash. Cash is king.And I was sort of like, yeah, okay, whatever. And I didn't feel it. Like I didn't underst...(Full transcript available to logged in subscribers.).
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