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Daniel Hesse Discusses Concept of Brand Pillars

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Total Case Duration :

  • Date Added : 10/2/2008
  • Clip Duration : 4 min. 7 sec.

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Daniel Hesse

  • CEO and President, Sprint Nextel
  • male
  • Caucasian
  • 1954 (Age: 70 years old)
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • Video 1 of 19 in this Case
  • View All Available Videos

Biography

Daniel R. Hesse has been Chief Executive Officer and President of Sprint Nextel Corporation since December 18, 2007. Hesse is responsible for leading the $6 billion division that provides wireline and wireless voice, data and video services to nearly 8 million customers in 18 states.

Hesse was Chairman of the Board of Embarq Corporation from May 2, 2006 to December 18, 2007 and served as its President and Chief Executive Officer until December 18, 2007. He served as Chief Executive Officer of Sprint Nextel's local telecommunications division from June 2005 to May 2006.

Hesse served as Chairman, President and Chief Executive Officer of Terabeam Corporation, a telecommunications company, from March 2000 to June 2004, when Terabeam merged with YDI Wireless to form Terabeam Wireless. From 1997 to 2000, he served as President and Chief Executive Officer of AT&T Wireless Services and served as its Executive Vice President. Prior to that, he served as General Manager for the AT&T Online Services Group and President and Chief Executive Officer of AT&T Network Systems International. He served as Chief Executive Officer of Local Telecommunications Division of Sprint Corporation PCS Group and Sprint Corporation FON Group from June 7, 2005 to May 17, 2006.

Daniel Hesse holds a Bachelor of Arts from the University of Notre Dame, a Master of Science from the Massachusetts Institute of Technology and a Master of Business Administration from Cornell University.

So let's talk about the brand and what the brand is, and I'm going to talk about the brand pillars. I was fortunate to grow up as Joe said, at AT&T and at AT&T, I mean the brand was almost like a religious icon. You needed to genuflect every time you walked in front of what we call the death star....(Full transcript available to logged in subscribers.).

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Daniel Hesse videos

Video 1 of 19 Daniel Hesse Provides Overview of Wireless Industry
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 1 min. 53 sec.
Video 2 of 19 Daniel Hesse Discusses Vocation of Leading A Major Corporation
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 2 min. 22 sec.
Video 3 of 19 Daniel Hesse Discusses Leader's Role In The Brand
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 1 min. 37 sec.
Video 4 of 19 Daniel Hesse Discusses Sprint Nextel's Reach In Terms of Customers, Employees and Community
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 0 min. 45 sec.
Video 5 of 19 Daniel Hesse Discusses Concept of Brand Pillars
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 4 min. 7 sec.
Video 6 of 19 Daniel Hesse Shares Importance of Developing a Unified Culture in a Post-Merger Global Organization
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 1 min. 13 sec.
Video 7 of 19 Daniel Hesse States Importance of Analyzing Data And Making Decisions Quickly
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 1 min. 33 sec.
Video 8 of 19 Daniel Hesse Shares Thoughts on Delegating Decision Making And Being Accepting of Failure
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 1 min. 54 sec.
Video 9 of 19 Daniel Hesse States Customers Will Pay A Premium For Simplicity
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 3 min. 27 sec.
Video 10 of 19 Daniel Hesse Shares Thoughts on Future of Mobile Data and Voice And States Importance of Positioning Yourself Where The Market Is Headed
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 3 min. 10 sec.
Video 11 of 19 Daniel Hesse States Wireless Devices Need To Be About Simplicity, Usability and Data
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 2 min. 14 sec.
Video 12 of 19 Daniel Hesse States Importance of Wireless Devices Enabling Universal Internet Access
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 3 min. 17 sec.
Video 13 of 19 Daniel Hesse Discusses Fourth Generation (4G) Mobile Technology Networks
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 3 min. 9 sec.
Video 14 of 19 Daniel Hesse Discusses Social Impact of Mobile Technology
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 3 min. 34 sec.
Video 15 of 19 Daniel Hesse States Importance of Being Able To Let Products Become Obsolete As Market Changes
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 2 min. 15 sec.
Video 16 of 19 Daniel Hesse Discusses Concept of Net Regulation or Net Neutrality
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 4 min. 20 sec.
Video 17 of 19 Daniel Hesse Discusses Importance of Getting Everyone In The Organization On The Same Page
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 3 min. 35 sec.
Video 18 of 19 Daniel Hesse Discusses Impact of Economic Changes on Sprint Nextel
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 1 min. 29 sec.
Video 19 of 19 Daniel Hesse Shares Ideas on Skills Needed For Success
  • Daniel Hesse - Lecture - The Leader's Role in Building The Brand
  • 10/2/2008
  • Daniel Hesse
  • 4 min. 46 sec.

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