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Lynn Ambrosia States Importance of Advertising

  • Lynn Ambrosia - Lecture - Campbell's Sou
  • Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previo...
  • Advertise, advertise, advertise. It sounds trite but it's true. You have to tell people what's out...
  • 10/15/2005

John Cayer Discusses Mystery of Determining Return

  • John Cayer and Jaime Allen - Lecture - S
  • John Cayer has worked in Brand Management at SC Johnson for the past 10 years. John Caye...
  • It's a tough balancing act. It really depends a lot on the return you can get for your spending. A...
  • 10/1/2005

John Cannon Discusses Allocation of Advertising Bu

  • John Cannon - Lecture - Nestle USA and I
  • John Cannon is the Business Development Director at Nestle USA. Prior to his role in business dev...
  • If you have an advertising budget established, how does Nestle allocate it to the various types of a...
  • 10/1/2005