John Cayer has worked in Brand Management at SC Johnson for the past 10 years.
John Cayer is a graduate of Cornell University.
It's a tough balancing act. It really depends a lot on the return you can get for your spending. And a lot of companies spend a lot of research money identifying how much each dollar spent on each vehicle will get in return. So we know for instance, if we put a coupon in Sunday's paper, we know w...(Full transcript available to logged in subscribers.).
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