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Daniel Simpkins Discusses Use of Trend Mapping To Come Up With Business Idea

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Total Case Duration :

  • Date Added : 4/11/2008
  • Clip Duration : 2 min. 16 sec.

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Daniel Simpkins

  • Founder, CEO and President, Hillcrest Laboratories
  • male
  • Caucasian
  • 1958 (Age: 66 years old)
  • Daniel Simpkins - Panel - Hillcrest Labs
  • Video 1 of 5 in this Case
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Biography

Dan Simpkins founded Hillcrest Labs in 2001 with a team of experienced technical and business professionals to create a revolution in entertainment.

Prior to founding Hillcrest, Simpkins was vice president and general manager of the SALIX Switching Division of Tellabs, Inc., which was established in 2000 when he sold Voice over IP leader SALIX Technologies to Tellabs for $300 million. Simpkins founded SALIX in 1990 and continued as president and CEO through the sale.

Dan Simpkins received undergraduate and Master's degrees in engineering from Cornell University.

How did I apply the second law in the business that I'm actually running now? So this is interesting. It's quite an unusual way to start a startup. I sold SALIX as I said, I ran a large 600-person team at Tellabs for 50 months and when the bubble collapsed we had to disband that business which wa...(Full transcript available to logged in subscribers.).

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Daniel Simpkins videos

Video 1 of 5 Daniel Simpkins Discusses Professional Experience at SALIX and Hillcrest Labs
  • Daniel Simpkins - Panel - Hillcrest Labs
  • 4/10/2008
  • Daniel Simpkins
  • 1 min. 36 sec.
Video 2 of 5 Daniel Simpkins Discusses Interactive Platform Being Developed At Hillcrest Labs
  • Daniel Simpkins - Panel - Hillcrest Labs
  • 4/10/2008
  • Daniel Simpkins
  • 1 min. 51 sec.
Video 3 of 5 Daniel Simpkins States Importance of Understanding The Market For Your Business
  • Daniel Simpkins - Panel - Hillcrest Labs
  • 4/10/2008
  • Daniel Simpkins
  • 2 min. 30 sec.
Video 4 of 5 Daniel Simpkins Discusses Use of Trend Mapping To Come Up With Business Idea
  • Daniel Simpkins - Panel - Hillcrest Labs
  • 4/10/2008
  • Daniel Simpkins
  • 2 min. 16 sec.
Video 5 of 5 Daniel Simpkins States Importance of Figuring Out Where Your Revenue Is Coming From
  • Daniel Simpkins - Panel - Hillcrest Labs
  • 4/10/2008
  • Daniel Simpkins
  • 1 min. 54 sec.