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Elliott Garlock States Importance of Acknowledging That Consumer Is Boss

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Total Case Duration :

  • Date Added : 2/23/2009
  • Clip Duration : 1 min. 52 sec.

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Elliott Garlock

  • Assistant Brand Manager, Procter & Gamble
  • male
  • Caucasian
  • 1985 (Age: 39 years old)
  • Elliott Garlock - Lecture - Procter & Gamble
  • Video 1 of 15 in this Case
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Biography

Elliott Garlock is currently the Business Development Director at Raymor Industries & NanoIntegris. Prior to this position, Garlock was an Assistant Brand Manager at Procter and Gamble.

Elliott Garlock is a graduate of Cornell University. While at Cornell, he worked at Student Agencies, Inc. (SAI).

So like I work on dog food at P&G, right? And I only saw my dog food at PetSmart and PetCo and about 12 thousand other independent pet stores throughout the country. A lot of people buy pet food at Wal-Mart, Kroger and Target, and all these other places, and what do I want to do as a marketer? I ...(Full transcript available to logged in subscribers.).

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Elliott Garlock videos

Video 1 of 15 Elliott Garlock States Opportunities Exist - Even In A Down Economy
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 0 min. 39 sec.
Video 2 of 15 Elliott Garlock States Marketing Is About Changing Behaviors
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 52 sec.
Video 3 of 15 Elliott Garlock States Importance of Acknowledging That Consumer Is Boss
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 52 sec.
Video 4 of 15 Elliott Garlock Shares Example Of Company Doing Excellent Product Marketing
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 2 min. 7 sec.
Video 5 of 15 Elliott Garlock Discusses Changes In Marketing Techniques and Penetration Over Last Few Decades
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 3 min. 36 sec.
Video 6 of 15 Elliott Garlock Discusses Change In Product Proliferation
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 4 min. 22 sec.
Video 7 of 15 Elliott Garlock Discusses New Market Models
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 59 sec.
Video 8 of 15 Elliott Garlock Discusses Challenges In Marketing Today
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 3 min. 15 sec.
Video 9 of 15 Elliott Garlock States Internet Enables Consumers To Have Power Over Marketing Message
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 2 min. 41 sec.
Video 10 of 15 Elliott Garlock States Generation Y Understands The Internet Space
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 34 sec.
Video 11 of 15 Elliott Garlock States Importance of Having A Good Idea
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 0 min. 37 sec.
Video 12 of 15 Elliott Garlock Discusses Personal Branding
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 2 min. 16 sec.
Video 13 of 15 Elliott Garlock States Importance of Bringing Gen Y Experience With Technology Into The Professional Setting
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 35 sec.
Video 14 of 15 Elliott Garlock States Reading Blogs Helps You Gain Broad Perspective
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 0 min. 53 sec.
Video 15 of 15 Elliott Garlock Discusses Generation Y's Impact On The Professional World
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 39 sec.

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Elliott Garlock States Importance of Acknowledging That Consumer Is Boss
  • Elliott Garlock - Lecture - Procter & Gamble
  • 2/23/2009
  • Elliott Garlock
  • 1 min. 52 sec.
Elliott Garlock Discusses New Market Models
  • Elliott Garlock - Lecture - Procter & Gamble
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