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Erica Perreault Provides Definition of Merchandisi

  • Erica Perreault - Lecture - Merchandisin
  • Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
  • Merchandising - I feel I need to tell you how we define Merchandising because it is quite a bit broa...
  • 10/28/2008

Erica Perreault States Sales Is Part Science and P

  • Erica Perreault - Lecture - Merchandisin
  • Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
  • It is the sales number. It is customer satisfaction I think kind of promotes the sales number. Lik...
  • 10/28/2008

Erica Perreault States Merchandising Is About Stag

  • Erica Perreault - Lecture - Merchandisin
  • Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
  • The third definition that we use for merchandising is retail theater. We look at merchandising as t...
  • 10/28/2008

Erica Perreault States Importance of Getting Invol

  • Erica Perreault - Lecture - Merchandisin
  • Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
  • There are five things that we think that you have to do in order to have bottom-line merchandising, ...
  • 10/28/2008

Erica Perreault States Importance of Developing An

  • Erica Perreault - Lecture - Merchandisin
  • Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
  • The last thing for getting involved is that you have to followthrough. You can't just provide a vis...
  • 10/28/2008

Erica Perreault States Importance of Looking At Yo

  • Erica Perreault - Lecture - Merchandisin
  • Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
  • The next thing is to borrow your customer's eyes. I mean, literally drive up to your business, what...
  • 10/28/2008

Erica Perreault Shares Innovative Ideas For Market

  • Erica Perreault - Lecture - Merchandisin
  • Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
  • My favorite promotion...we do a lot of promotional events and stuff, and when you are doing stuff th...
  • 10/28/2008

Erica Perreault Discusses Zingerman's Different Cu

  • Erica Perreault - Lecture - Merchandisin
  • Merchandising Director at Zingerman's Deli in Ann Arbor, MI. She joined Zingerman's in 2000, drawn ...
  • We have a really broad view on our customer. I didn't mention it but we have a documented look and ...
  • 10/28/2008