Linda Miles founded Miles Marketing Company in October 2001. Since forming the company, she has worked with firms from a broad variety of industries in the areas of marketing, strategic planning and growth initiatives.
Prior to founding her own company, Miles was the Vice President of Marketing for General Electric Capital, Modular Space and had held various marketing positions with Bausch & Lomb's Contact Lens Division.
Linda Miles holds an AAS in Applied Chemistry from SUNY Morrisville, a BS in Liberal Arts from SUNY Brockport and an MBA from the University of Rochester.
When you talk about consumers, they come in four categories. There is the early adapter, who is going to buy it because it's the newest thing in the marketplace. And they don't care what it costs. Then you have the next tier down. And those guys are called early - the first one is innovators. T...(Full transcript available to logged in subscribers.).
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Linda Miles Provides Definition Of Marketing and Difference Between Marketing, Sales and Advertising
Linda Miles Discusses Importance of Marketing Plan and Need To Fund Marketing Effort From Beginning of Business
Linda Miles Discusses Instances When Word of Mouth Is More Important Than Advertising
