Ron Vos is a young entrepreneur who started the company, Hi Frequency in 1995. Hi Frequency is an independent music-marketing firm that promotes for labels, concert halls, and distributors. The company uses over 60 field representatives (that are unpaid) to perform promoting in 50 markets across the country. Ron educates his reps so that they will have not only use the position as a resume builder but also gain a strong understanding of the music industry to help further their careers.
So one thing led to another and here is my opportunity. I am going to work this jazz record for Blue Note and because they want me to promote it to alternative audiences so there is some hip audiences here that are interested in this jazz thing. So I got the project. It was very hard. I mean get...(Full transcript available to logged in subscribers.).
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Ron Vos Stresses Importance of Creative Solutions Especially When Running Your Own Business
Ron Vos Discusses How Company Built Non-Traditional Labor Model with Network of Field Reps
