(607) 227-8695info@prendismo.com

Mark Wilson States Importance of Understanding Whether Your Product Can Sustain Itself

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 1/29/2007
  • Clip Duration : 1 min. 14 sec.

Playlists

Please Login to create playlists

Mark Wilson

  • Principal, Initiatives Consulting
  • male
  • Caucasian
  • 1961 (Age: 63 years old)
  • Mark Wilson - Lecture - Innovation to Commercialization
  • Video 1 of 13 in this Case
  • View All Available Videos

Biography

Mark Wilson has over 15 years of experience solving the complex design and process issues involved in launching new products that have generated over $600 million in annual sales. Prior to launching Initiatives Consulting, LLC in 1997, Wilson served in management roles at Bausch & Lomb, Inc, Baxter Healthcare, Inc., and Opkor, Inc, an optics company. His experience includes design, production, quality control, and marketing for a wide range of new health care and optical products for consumers and businesses.

As Principal of Initiatives Consulting, Wilson leads a team of experts that advise clients on the 'fuzzy front end of innovation' - determining whether ideas should move forward and how to move them towards commercialization. Clients include Baxter Healthcare, Xerox, numerous smaller companies, and universities such as Cornell, University of Michigan, and Rochester Institute of Technology.

Mark Wilson received an M.S. and B.S. in Mechanical Engineering from Rensselaer Polytechnical Institute.

Can it make money? Your business model so to speak. Got to think through pretty early on how much it's going to cost you to make this product, even if you're just estimating it, how much you're going to have to pay other people to get everything you need and how much you're really going to get pai...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Mark Wilson videos

Video 1 of 13 Mark Wilson Discusses Human Desire To Create and Invent
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 1 min. 30 sec.
Video 2 of 13 Mark Wilson Discusses Decision To Take Idea To Next Level
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 41 sec.
Video 3 of 13 Mark Wilson States Implementing New Ideas Is Actually A Slow Process
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 1 min. 35 sec.
Video 4 of 13 Mark Wilson States Importance of Having a Clear Vision Of the End Product
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 2 min. 11 sec.
Video 5 of 13 Mark Wilson Discusses Navigating Legal Issues Of New Product Developmet
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 57 sec.
Video 6 of 13 Mark Wilson States Importance of Understanding Whether Your Product Can Sustain Itself
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 1 min. 14 sec.
Video 7 of 13 Mark Wilson Discusses Importance of Understanding Product's Maturity Curve
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 1 min. 29 sec.
Video 8 of 13 Mark Wilson Discusses Importance of Understanding Length and Timing Of Maturity Curve
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 2 min. 0 sec.
Video 9 of 13 Mark Wilson States Importance of Understanding Market Competition
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 36 sec.
Video 10 of 13 Mark Wilson States Reailty That It iS Hard To Change Consumer Behavior
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 36 sec.
Video 11 of 13 Mark Wilson States Need To Evaluate How Much Money And Time You Have To Launch Product
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 2 min. 46 sec.
Video 12 of 13 Mark Wilson States Reality of Time Needed To Get Business Plan Written and Company To Break-even Point
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 44 sec.
Video 13 of 13 Mark Wilson States Importance of Having A Champion For Your Idea
  • Mark Wilson - Lecture - Innovation to Commercialization
  • 1/29/2007
  • Mark Wilson
  • 0 min. 48 sec.

RELATED VIDEOS

Elizabeth Ryan Discusses Importance of Maintaining Integrity and Product Quality
  • Elizabeth Ryan - Interview - Breezy Hill Orchard
  • 4/5/2002
  • Elizabeth Ryan
  • 1 min. 8 sec.
Sandy Maine Discusses Product Development
  • Sandy Maine - Interview - SunFeather Natural Soap
  • 6/25/2002
  • Sandy Maine
  • 1 min. 20 sec.
David McElroy Discusses Reality of the Grind Behind Product Development
  • David McElroy - Interview - Verdia
  • 5/1/2003
  • David McElroy
  • 2 min. 35 sec.
John Callister States Importance of Understanding That Products Must Generate a Positive Cash Flow
  • Academic Scientists as Entrepreneurs - Panel - Entrepreneurship in Scientific Fields
  • 11/7/2004
  • John Callister
  • 1 min. 33 sec.
Linda Miles Shares Thoughts on Discussing Product and Competition In Marketing Plan
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 1 min. 51 sec.
Linda Miles Discusses Branding and Product Personality
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 41 sec.
Linda Miles Describes Creating a Product Personality
  • Linda Miles - Lecture - Marketing Planning and Strategy
  • 3/8/2005
  • Linda Miles
  • 0 min. 21 sec.
Charles McClure Discusses Concept of Being Fast To Fail
  • Engineering as a Foundation for Business Leadership - Charles McClure - Lecture
  • 4/21/2005
  • Charles McClure
  • 1 min. 33 sec.
Cheryl Francis Shares Thoughts On Extending Product Lifespan
  • Cheryl Francis - Lecture - Corporate Strategy
  • 3/8/2005
  • Cheryl Francis
  • 1 min. 30 sec.
Sandeep Kumar Shares Thoughts on Product Development
  • Sandeep Kumar - Interview - EarthShell and Edusmart
  • 5/18/2005
  • Sandeep Kumar
  • 1 min. 14 sec.