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Ed Harbes Discusses Benefits of Direct Marketing as it Pertains to Pricing

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Total Case Duration :

  • Date Added : 7/11/2002
  • Clip Duration : 2 min. 9 sec.

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Ed Harbes

  • Owner, Harbes Family Farm
  • male
  • Caucasian
  • 1957 (Age: 64 years old)
  • Ed Harbes - Interview - Harbes Farm
  • Video 1 of 32 in this Case
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Biography

In 1978, Ed Harbes began working with his father in a multi-generational potato and cabbage farming business on Long Island (Mattituck, New York). The 1980's were a transitioning period for farming. An increasingly global economy made it difficult for smaller "Mom and Pop" type operations to thrive. After several disappointing years in the potato business the Harbes Family Farm shifted focus to retail farming.

In 1989, they planted a new type of Super Sweet Corn, built a 14' by 14' gazebo and started retailing directly to the public. The farm now has two locations, and all eight of the Harbes children have taken an active part in farm operations, from plowing and harvesting the fields to running the farm stands.

By direct marketing, you are able to produce the type of quality that the consumer demands and you have a chance of charging the price that you need to profitably produce it. You're not guaranteed this, of course, especially on the entry level into the retailing business. You have to be competitive ...(Full transcript available to logged in subscribers.).

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Ed Harbes videos

Video 1 of 32 Ed Harbes Discusses Background in Potato Farming
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 3 sec.
Video 2 of 32 Ed Harbes Shares Success With Potato Farming
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 56 sec.
Video 3 of 32 Ed Harbes Discusses Influence From His Father on His Work Ethic
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 16 sec.
Video 4 of 32 Ed Harbes Discusses Change From Selling Potatoes Commercially to Selling Different Product Directly To Public
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 2 min. 3 sec.
Video 5 of 32 Ed Harbes Discusses Start in Selling Sweet Corn
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 49 sec.
Video 6 of 32 Ed Harbes Discusses Renewed Optimism in Direct Marketing
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 25 sec.
Video 7 of 32 Ed Harbes Discusses Initial Size and Scope of Growing Operation
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 46 sec.
Video 8 of 32 Ed Harbes Discusses Concept of Agricultural Entertainment or Agritainment
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 2 min. 13 sec.
Video 9 of 32 Ed Harbes Discusses Entry Into Bedding Plant Aspect of Business
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 4 sec.
Video 10 of 32 Ed Harbes Discusses Importance of Attracting Customers Through High Quality Not Low Prices
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 41 sec.
Video 11 of 32 Ed Harbes Shares Details on Harbes Family Farm Production Schedule
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 45 sec.
Video 12 of 32 Ed Harbes Discusses Learning About and Pursuing Value-Added Products Like Roasted Corn
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 5 min. 57 sec.
Video 13 of 32 Ed Harbes Discusses Creation of Concession Menu for Patrons of Harvest Events on the Farm
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 35 sec.
Video 14 of 32 Ed Harbes Discusses Importance of Attending Direct Marketing Conferences as Source of New Ideas
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 4 sec.
Video 15 of 32 Ed Harbes States Conventional Agriculture Has Been in Decline Over Past Decade
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 59 sec.
Video 16 of 32 Ed Harbes Discusses Challenge of Marketing, Competition and Price Wars
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 58 sec.
Video 17 of 32 Ed Harbes Discusses Importance of Continually Generating New Ideas to Fulfill Consumer Needs
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 34 sec.
Video 18 of 32 Ed Harbes Discusses Importance of Seasonal Evaluation of Product Offerings
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 2 min. 50 sec.
Video 19 of 32 Ed Harbes Discusses Challenge of Evaluating Each Crop's Profitability Based on Lack of Detailed Accounting System
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 2 min. 32 sec.
Video 20 of 32 Ed Harbes Shares Thoughts on Success
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 41 sec.
Video 21 of 32 Ed Harbes Discusses Vulnerability of Business to Weather
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 13 sec.
Video 22 of 32 Ed Harbes Discusses Challenge of Learning Communication Skills When Coming From Fundamentally Introverted Farming Background
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 2 min. 36 sec.
Video 23 of 32 Ed Harbes Discusses Importance of Continuing Education
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 2 min. 54 sec.
Video 24 of 32 Ed Harbes Shares Thoughts on Family Farming
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 38 sec.
Video 25 of 32 Ed Harbes Discusses Benefits of Direct Marketing as it Pertains to Pricing
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 2 min. 9 sec.
Video 26 of 32 Ed Harbes Discusses Challenges of Pricing Strategy at the Wholesale Level
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 32 sec.
Video 27 of 32 Ed Harbes Shares Thoughts on Ethics
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 20 sec.
Video 28 of 32 Ed Harbes Shares Thoughts on Family-Work Balance
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 35 sec.
Video 29 of 32 Ed Harbes Shares Thoughts on Entrepreneurship and Risk
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 2 min. 42 sec.
Video 30 of 32 Ed Harbes Discusses Current Overall Profile on the Harbes Family Farm Business
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 51 sec.
Video 31 of 32 Ed Harbes Discusses Location and Luck in Finding Niche in Local Marketplace To Maintain and Grow Family Farm
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 1 min. 23 sec.
Video 32 of 32 Ed Harbes Discusses Pleasure in Attracting His Children Back to the Family Farm Business
  • Ed Harbes - Interview - Harbes Farm
  • 7/11/2002
  • Ed Harbes
  • 0 min. 40 sec.

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