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Alison Gerlach States Importance of Understanding Assumptions Behind A Model

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Total Case Duration :

  • Date Added : 10/30/2006
  • Clip Duration : 1 min. 14 sec.

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Alison Gerlach

  • Founder, Allie's Edibles
  • female
  • Caucasian
  • 1971 (Age: 50 years old)
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • Video 1 of 20 in this Case
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Biography

Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.

In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.

Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.

When a really good economic model and any business person needs to think this way, what matters is the thinking behind the model. What matters is figuring out what you need to know and that is an exceedingly difficult question. A model is simply a churn and burn, something you press a button and y...(Full transcript available to logged in subscribers.).

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Alison Gerlach videos

Video 1 of 20 Alison Gerlach Discusses Decision To Study Economics and Reality That She Is A Die Hard Capitalist
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 5 sec.
Video 2 of 20 Alison Gerlach Discusses Career In Consulting And Decision To Go To Graduate School
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 58 sec.
Video 3 of 20 Alison Gerlach Discusses Advantages Of Having Strong Math Background
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 24 sec.
Video 4 of 20 Alison Gerlach States Importance of Understanding Assumptions Behind A Model
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 14 sec.
Video 5 of 20 Alison Gerlach Shares Thoughts on Developing a Network
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 57 sec.
Video 6 of 20 Alison Gerlach Discusses Roles In Consulting
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 22 sec.
Video 7 of 20 Alison Gerlach States Many Times a Consultant's Answer is Right - But Doesn't Fit Within The Politics of the Organization
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 30 sec.
Video 8 of 20 Alison Gerlach States Consultants Provide Options But Business Owners Make The Decisions
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 4 sec.
Video 9 of 20 Alison Gerlach States Business Process Is As Important As Business Idea
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 27 sec.
Video 10 of 20 Alison Gerlach Shares Thoughts On Strong Business Plans
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 51 sec.
Video 11 of 20 Alison Gerlach States Strong Business Plans Outline The Target Market
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 19 sec.
Video 12 of 20 Alison Gerlach Discusses Different Risks That Face Companies
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 26 sec.
Video 13 of 20 Alison Gerlach States Importance of Outlining Realistic Costs In Financial Section Of Business Plan
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 27 sec.
Video 14 of 20 Alison Gerlach Discusses Importance of Understanding Annual Estimated Revenues
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 48 sec.
Video 15 of 20 Alison Gerlach States Importance of Preparation
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 4 sec.
Video 16 of 20 Alison Gerlach Shares Thoughts on Innovation
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 48 sec.
Video 17 of 20 Alison Gerlach Discusses Key Parts of Business Plan
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 53 sec.
Video 18 of 20 Alison Gerlach States Importance of A Strong Business or Product Description
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 1 sec.
Video 19 of 20 Alison Gerlach States Importance of Understanding Your Competitors
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 26 sec.
Video 20 of 20 Alison Gerlach States Revenue Model In a Business Plan Should Be Succinct
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.