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Mac Bishop Discusses Kickstarter Success

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Total Case Duration :

  • Date Added : 2/20/2014
  • Clip Duration : 1 min. 14 sec.

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Mac Bishop

  • Founder, Wool and Prince
  • male
  • Caucasian
  • 1989 (Age: 35 years old)
  • Mac Bishop - Interview - Wool and Prince
  • Video 1 of 20 in this Case
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Biography

Mac Bishop is a Portland, Oregon native, and ringleader of the madness at Wool&Prince. Though some members of the media have dubbed him "the inventor of wool," Mac's actual day-to-day involves operations and marketing.

Before Wool&Prince was launched, Mac worked at consumer product manufacturer, Unilever. Mac is also a co-founder of NativeX which produces products which support Native American artists and their communities.

Mac Bishop graduated from Cornell University.

I think it goes back to planning. There is just so much prep involved with a Kickstarter campaign. I think people kind of rush through the developing the Kickstarter and then they focus so much on the launch and like getting the word out when the product's not there. And so I didn't really have a...(Full transcript available to logged in subscribers.).

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Mac Bishop videos

Video 1 of 20 Mac Bishop Discusses Entrepreneurial Origins and First Experience in Apparel Design
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 12 sec.
Video 2 of 20 Mac Bishop Discusses Concept Behind Company, NativeX
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 32 sec.
Video 3 of 20 Mac Bishop Discusses Challenge of Understanding Online Customers
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 29 sec.
Video 4 of 20 Mac Bishop Explains Pendleton Scholarship at Cornell
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 21 sec.
Video 5 of 20 Mac Bishop Discusses Challenge of Working In Consumer Packaged Good Company When You Are Entrepreneurial By Nature
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 0 min. 59 sec.
Video 6 of 20 Mac Bishop Shares Importance of Journaling Experiences and Feelings
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 44 sec.
Video 7 of 20 Mac Bishop Explains Addiction To Paychecks
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 2 min. 30 sec.
Video 8 of 20 Mac Bishop States Importance of Treating Your Customers Like Humans
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 1 sec.
Video 9 of 20 Mac Bishop Discusses Long Term Planning Process
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 42 sec.
Video 10 of 20 Mac Bishop Discusses Testing The Hypothesis
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 22 sec.
Video 11 of 20 Mac Bishop Discusses Devil's Advocate Friends
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 0 min. 41 sec.
Video 12 of 20 Mac Bishop Discusses Being Frugal
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 22 sec.
Video 13 of 20 Mac Bishop Discusses Kickstarter Journey
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 2 min. 25 sec.
Video 14 of 20 Mac Bishop Discusses Pricing Issues
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 57 sec.
Video 15 of 20 Mac Bishop Explains No Sale Pricing
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 45 sec.
Video 16 of 20 Mac Bishop Discusses Aspects Of Crowdfunding
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 48 sec.
Video 17 of 20 Mac Bishop Discusses Kickstarter Success
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 14 sec.
Video 18 of 20 Mac Bishop Discusses Forming A Team
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 35 sec.
Video 19 of 20 Mac Bishop States All Entrepreneurs Have Ups and Downs
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 1 min. 3 sec.
Video 20 of 20 Mac Bishop Shares Importance of Customer Interaction
  • Mac Bishop - Interview - Wool and Prince
  • 2/20/2014
  • Mac Bishop
  • 0 min. 54 sec.