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Meg Southerland Discusses Promotional Activities

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Total Case Duration :

  • Date Added : 1/1/2002
  • Clip Duration : 2 min. 37 sec.

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Meg Southerland

  • Owner, Gardenworks at MacClan Farms
  • female
  • Caucasian
  • Not Available
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • Video 1 of 19 in this Case
  • View All Available Videos

Biography

Meg Southerland began Gardenworks at MacClan Farms with her father when he retired from the family dairy farm in 1992. The Gardenworks farm now produces U-pick blueberries and raspberries, in addition to growing flowers used in floral arrangements. Their fall harvest produces pumpkins and specialty winter squashes, and winter offers fresh evergreens, wreaths and Christmas trees. Inside the store, Southerland offers handcrafted gifts, specialty foods, and an area where stained-glass and soap-making workshops are held. Meg Southerland holds a Bachelor's Degree in plant science from Cornell University and a Master's Degree in botanic garden management from the University of Delaware. As a student, she apprenticed at the Kew Royal Botanical Gardens in London and the Edinburgh Botanic Gardens in Scotland.

We produce a newsletter that explains a little bit about our calendar of events, what our workshop topics are for any given season, the hours that we're open, if we're having special speakers or demonstrations, cooking demonstrations. We have a wonderful friend who has beautiful llamas, and he will...(Full transcript available to logged in subscribers.).

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Meg Southerland videos

Video 1 of 19 Meg Southerland Discusses Importance of Promotion and Repeat Customers
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 19 sec.
Video 2 of 19 Meg Southerland Discusses Rewards of Running a Small Business
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 21 sec.
Video 3 of 19 Meg Southerland Shares Biggest Surprises Since Founding of Gardenworks
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 27 sec.
Video 4 of 19 Meg Southerland Discusses Products Offerings by Gardenworks at MacClan Farms
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 51 sec.
Video 5 of 19 Meg Southerland Discusses Biggest Challenges Facing Gardenworks
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 1 min. 22 sec.
Video 6 of 19 Meg Southerland Shares Thoughts on Finding Helpful Resources
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 53 sec.
Video 7 of 19 Meg Southerland Discusses Challenge of Working to Achieve the Business Strategy
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 58 sec.
Video 8 of 19 Meg Southerland States Importance of Formal Business Planning as a Living Document
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 56 sec.
Video 9 of 19 Meg Southerland Discusses Marketing Challenges Faced by Gardenworks at MacClan Farms
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 56 sec.
Video 10 of 19 Meg Southerland Shares Thoughts on the Purpose of Websites
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 49 sec.
Video 11 of 19 Meg Southerland Discusses Promotional Activities
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 2 min. 37 sec.
Video 12 of 19 Meg Southerland Shares Importance of Hosting Field Trips and Providing Science Education
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 1 min. 21 sec.
Video 13 of 19 Meg Southerland Shares Thoughts on Market and Production Research
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 1 min. 4 sec.
Video 14 of 19 Meg Southerland Discusses Personal Background Before Founding Gardenworks
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 9 sec.
Video 15 of 19 Meg Southerland Shares Thoughts on Assessing Progress
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 31 sec.
Video 16 of 19 Meg Southerland Discusses Customer Mix of Gardenworks at MacClan Farms
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 37 sec.
Video 17 of 19 Meg Southerland Discusses Challenges of Seasonal Staff
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 25 sec.
Video 18 of 19 Meg Southerland Discusses Purpose of Forming Gardenworks at MacClan Farms
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 58 sec.
Video 19 of 19 Meg Southerland Discusses Background of Gardenworks at MacClan Farms
  • Meg Southerland - Interview - Gardenworks at MacClan Farms
  • 1/22/2002
  • Meg Southerland
  • 0 min. 24 sec.

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