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Rachelle Cracchiolo Discusses Cash Flow Challenges in the Educational Publishing Industry

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Total Case Duration :

  • Date Added : 09-03-00
  • Clip Duration : 0 min. 53 sec.

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Rachelle Cracchiolo

  • Founder, Teacher Created Materials (TCM)
  • female
  • Caucasian
  • 1950 (Age: 72 years old)
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • Video 1 of 38 in this Case
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Biography

Teacher Created Materials is an educational publishing company that was founded in 1982 by Mary Dupuy Smith and Rachelle Cracchiolo. The company experienced tremendous growth since its inception--so much that in August 2004, the company split into two distinct businesses: a Book Company under the name Teacher Created Resources headed by Smith, and a Curriculum Company that maintains the name Teacher Created Materials headed by Cracchiolo. Prior to founding Teacher Created Materials, Rachelle taught kindergarten through sixth grade for nine years in the Fountain Valley School District. She graduated from Cal State Fullerton with a Bachelors degree in Psychology and a Masters degree in Education.

To us that was just common sense. Because of our market too, because of the summer not a lot going on, we would have to extend a hundred and twenty day dating to our customers. You'd always kind of catch your breath in the summer until October 1st came on cash flow because you knew you weren't goi...(Full transcript available to logged in subscribers.).

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Rachelle Cracchiolo videos

Video 1 of 38 Rachelle Cracchiolo Shares Thoughts on How Teachers Might Use the Internet in the Future
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 2 min. 8 sec.
Video 2 of 38 Rachelle Cracchiolo Discusses Concerns Over Finding Instructors If Demand Becomes Much Larger
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 45 sec.
Video 3 of 38 Rachelle Cracchiolo Discusses Hiring Handicapped Employees
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 53 sec.
Video 4 of 38 Rachelle Cracchiolo Discusses Company's Focus on Work-Life Balance
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 50 sec.
Video 5 of 38 Rachelle Cracchiolo States Importance of Having Confidence and Being Willing to Take Responsibility
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 27 sec.
Video 6 of 38 Rachelle Cracchiolo Discusses Impact of e-commerce
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 50 sec.
Video 7 of 38 Rachelle Cracchiolo Discusses Determination a Price Point for Distance Learning Courses
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 39 sec.
Video 8 of 38 Rachelle Cracchiolo Shares Thoughts on Being an Entrepreneur
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 15 sec.
Video 9 of 38 Rachelle Cracchiolo States Biggest Challenge Was Learning The Language of Finance
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 43 sec.
Video 10 of 38 Rachelle Cracchiolo Discusses Managing Capacity Issues in Distance Learning
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 33 sec.
Video 11 of 38 Rachelle Cracchiolo Shares A Success Story From The Company
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 2 min. 15 sec.
Video 12 of 38 Rachelle Cracchiolo Shares Thoughts on Managing People
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 3 min. 40 sec.
Video 13 of 38 Rachelle Cracchiolo Discusses Differences With Partner
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 43 sec.
Video 14 of 38 Rachelle Cracchiolo Discusses Size and Scope of Teacher Created Materials
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 33 sec.
Video 15 of 38 Rachelle Cracchiolo Discusses Trends in the Educational Publishing Industry
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 4 sec.
Video 16 of 38 Rachelle Cracchiolo Shares Thoughts on Risk of Being an Entrepreneur
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 43 sec.
Video 17 of 38 Rachelle Cracchiolo Shares Thoughts on The Stress of Being an Entrepreneur
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 1 sec.
Video 18 of 38 Rachelle Cracchiolo Discusses Working With Family Members And Her Eventual Desire to Help Her Daughters Start Their Own Companies
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 50 sec.
Video 19 of 38 Rachelle Cracchiolo Discusses Changing Trends Which Impact Company's Customer Base
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 34 sec.
Video 20 of 38 Rachelle Cracchiolo Discusses Budgeting
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 54 sec.
Video 21 of 38 Rachelle Cracchiolo Discusses The Division of Responsibilities Within The Partnership
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 2 min. 0 sec.
Video 22 of 38 Rachelle Cracchiolo States Importance That Products Tie to the Classroom Setting
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 22 sec.
Video 23 of 38 Rachelle Cracchiolo Shares Family Influences That Contributed To Her Success
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 57 sec.
Video 24 of 38 Rachelle Cracchiolo Discusses Cash Flow Challenges in the Educational Publishing Industry
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 53 sec.
Video 25 of 38 Rachelle Cracchiolo Discusses Gender Issues in the Workplace
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 45 sec.
Video 26 of 38 Rachelle Cracchiolo Shares Company's Biggest Strengths
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 18 sec.
Video 27 of 38 Rachelle Cracchiolo Shares Company's Decisions on Technology
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 8 sec.
Video 28 of 38 Rachelle Cracchiolo States Being Organized Helped Overcome Initial Lack of Corporate Experience
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 42 sec.
Video 29 of 38 Rachelle Cracchiolo Outlines Structure of Distance Learning Courses
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 48 sec.
Video 30 of 38 Rachelle Cracchiolo Discusses Impact of e-commerce
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 2 min. 36 sec.
Video 31 of 38 Rachelle Cracchiolo Names Some Business Courses She Wishes She Could Have Taken
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 32 sec.
Video 32 of 38 Rachelle Cracchiolo Discusses Decision Not to Be Acquired
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 13 sec.
Video 33 of 38 Rachelle Cracchiolo Discusses Early Numbers on Distance Learning Initiative
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 20 sec.
Video 34 of 38 Rachelle Cracchiolo Shares Details About Personal Educational Background
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 0 min. 46 sec.
Video 35 of 38 Rachelle Cracchiolo Outlines Background Teacher Created Materials
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 28 sec.
Video 36 of 38 Rachelle Cracchiolo Discusses Diversification Within Teacher Created Materials
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 11 sec.
Video 37 of 38 Rachelle Cracchiolo Discusses Company's Entrance into Distance Learning
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 9 sec.
Video 38 of 38 Rachelle Cracchiolo Discusses Keeping a Big Picture View of the Marketplace
  • Rachelle Cracchiolo - Interview - Teacher Created Materials
  • 09-03-00
  • Rachelle Cracchiolo
  • 1 min. 28 sec.

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