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Adam Farrell States A Fleshed Out Marketing Plan Is More Important Than A Completed Business Plan

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Total Case Duration :

  • Date Added : 1/25/2008
  • Clip Duration : 2 min. 15 sec.

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Adam Farrell

  • Founder, Silicon Solar
  • male
  • Caucasian
  • 1984 (Age: 38 years old)
  • Adam Farrell - Interview - Silicon Solar
  • Video 1 of 32 in this Case
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Biography

Adam Farrell founded Silicon Solar when he was 15. It had a single product, a raw solar cell for use in educational kits, and was based in his bedroom. Today there are about 260 products, a busy Web site, sales are growing at about 10 percent annually, and the company is putting a large addition on a building it moved into last year.

Farrell owns 60 percent of the corporation. His older brother, Matt Farrell, a 24-year-old Cornell graduate, serves as vice president and owns the rest.

Adam Farrell expects to graduate in December 2006 with a degree in Applied Economics and Management from Cornell University.

We have a business plan. I would say we focus more heavily on the marketing plan aspect simply because I'm a strong believer that marketing... assuming that everything else is going correct and that's just a matter of working out logistics that are ... improve logistics... it's very quantitative, a...(Full transcript available to logged in subscribers.).

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Adam Farrell videos

Video 1 of 32 Adam Farrell Discusses Starting Silicon Solar Business In High School
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 43 sec.
Video 2 of 32 Adam Farrell Discusses Complications of Starting Business While Under The Age of 16
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 32 sec.
Video 3 of 32 Adam Farrell Discusses Importance of Leveraging Your Network
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 0 min. 41 sec.
Video 4 of 32 Adam Farrell Discusses Challenges of Balancing Company and School and Maintaining Positive Cash Flow
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 5 sec.
Video 5 of 32 Adam Farrell Discusses Challenges of Dealing With International Shipments and With Not Planning Ahead
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 11 sec.
Video 6 of 32 Adam Farrell Discusses Support of Track Team and Decision To Stay In School
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 0 min. 58 sec.
Video 7 of 32 Adam Farrell Shares Advice For Students Interested In Starting A Business
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 36 sec.
Video 8 of 32 Adam Farrell States Importance of Understanding What University Services Are Available
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 0 min. 50 sec.
Video 9 of 32 Adam Farrell Discusses Positive Impact That Incubators Can Have On A Startup
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 7 sec.
Video 10 of 32 Adam Farrell Draws Parallels Between Being On Track Team And Being Part of Business Team
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 23 sec.
Video 11 of 32 Adam Farrell Discusses Product Line of Solar-Powered Items
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 41 sec.
Video 12 of 32 Adam Farrell Discusses Cash Flow And Silicon Solar's Decision To Scale Back on Product Offerings
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/08
  • Adam Farrell
  • 1 min. 42 sec.
Video 13 of 32 Adam Farrell Discusses Competitive Landscape In Solar-Powered Product Industry
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 31 sec.
Video 14 of 32 Adam Farrell States Silicon Solar Is Just Now Pursuing Outside Money
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 35 sec.
Video 15 of 32 Adam Farrell Discusses Silicon Solar's Exit Strategy
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 30 sec.
Video 16 of 32 Adam Farrell Shares Anecdotes From Silicon Solar's Product Development Milestones
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 44 sec.
Video 17 of 32 Adam Farrell Shares Anecdotes From Silicon Solar's Warehouse Expansion
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/08
  • Adam Farrell
  • 0 min. 59 sec.
Video 18 of 32 Adam Farrell Shares Anecdotes From Silicon Solar's Purchase of Chinese Factory
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/08
  • Adam Farrell
  • 2 min. 39 sec.
Video 19 of 32 Adam Farrell Discusses Personnel Issues That Entrepreneurs Face While the Company Is Small And Growing
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 20 sec.
Video 20 of 32 Adam Farrell States Covering Costs Is Critical But Shouldn't Be Your Only Decision Making Tool
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 28 sec.
Video 21 of 32 Adam Farrell Discusses Challenges of Operating a Business With Family Members
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 42 sec.
Video 22 of 32 Adam Farrell States A Fleshed Out Marketing Plan Is More Important Than A Completed Business Plan
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 15 sec.
Video 23 of 32 Adam Farrell Shares Thoughts on Working With Factory Based In China
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 24 sec.
Video 24 of 32 Adam Farrell Discusses Pros and Cons of Locating In Different Geographic Areas of China
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 3 min. 51 sec.
Video 25 of 32 Adam Farrell Shares Thoughts on the Future of Industrialization and Economic Growth In China
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 41 sec.
Video 26 of 32 Adam Farrell Discusses Decision Processes Used In Building Chinese Factory
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 8 sec.
Video 27 of 32 Adam Farrell States Chinese Business Practices Have Become More Ethical
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 0 min. 45 sec.
Video 28 of 32 Adam Farrell Discusses Differences Between Chinese and US Business Models
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 54 sec.
Video 29 of 32 Adam Farrell States Being Entrepreneurial Is Being Able To Set and Attain Goals
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 14 sec.
Video 30 of 32 Adam Farrell States Joy In Running Business Comes From Meeting Goals
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 1 min. 45 sec.
Video 31 of 32 Adam Farrell Discusses Time Management Challenges of Running Product Based Business While A College Student
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 3 min. 6 sec.
Video 32 of 32 Adam Farrell Discusses Importance of Separating Business From Personal
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
  • Adam Farrell
  • 2 min. 33 sec.

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Adam Farrell States A Fleshed Out Marketing Plan Is More Important Than A Completed Business Plan
  • Adam Farrell - Interview - Silicon Solar
  • 1/25/2008
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