Paul Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Valley Farm. His background includs retailing, business, and agriculture. Much attention to marketing facilitated sales of his diverse organic fruits, vegetables, and perennials.
[Paul] Well to start out, our background is that neither one of us started in farming. We both were from suburbia. And in our late twenties, early thirties, I became interested in farming through working at a nursery greenhouse firm in the Albany area and realized that I liked agriculture. And ...(Full transcript available to logged in subscribers.).
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