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Kirsten Barker Discusses Ways Companies Are Using Twitter

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  • Date Added : 4/17/2009
  • Clip Duration : 1 min. 3 sec.

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Kirsten Barker

  • President, Prendismo
  • female
  • Caucasian
  • 1971 (Age: 53 years old)
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • Video 1 of 19 in this Case
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Biography

Kirsten Johnston Barker is President and Co-Founder of digital media company, Prendismo. In addition, she is an Entrepreneur-in-Residence at KensaGroup,a conception-stage development group.

Barker has aggressively lead the operational and tactical efforts of Prendismo as it has transitioned from a ten-year academic research initiative within Cornell University called eClips to a high growth commercial enterprise.

Previously, Barker served as Chief Information Officer at NSF International, Senior Director at Solucient (a healthcare software company) and as a consultant at Andersen Consulting (now Accenture).

Kirsten Barker received a Bachelor of Science degree from Cornell University and a M.S. in Business and Information Technology from Johns Hopkins University.

So Mayo Clinic has their own Twitter account and they do the very dry, you know, today, we're talking about diabetes and check out this researcher who has done this outstanding thing, blah, blah, blah. It is very dry but then they have, I would almost say some social media gurus within the Mayo org...(Full transcript available to logged in subscribers.).

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Kirsten Barker videos

Video 1 of 19 Kirsten Barker Discusses Ways Companies Are Using Twitter
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 1 min. 3 sec.
Video 2 of 19 Kirsten Barker Shares Professional Background In Technological And Financial Consulting
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 4 min. 30 sec.
Video 3 of 19 Kirsten Barker Shares Twitter Anecdote About Brand
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 0 min. 54 sec.
Video 4 of 19 Kirsten Barker Discusses Challenges In Filtering The Internet For Relevant Content
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Kirsten Barker
  • 1 min. 35 sec.
Video 5 of 19 Jay Fluegel Discusses Professional Background In Social Software
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 1 min. 10 sec.
Video 6 of 19 Jay Fluegel Dispels Myth That Large Companies Cannot Participate In Social Networking
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 0 min. 51 sec.
Video 7 of 19 Jay Fluegel Shares Anecdote About Developing And Using Social Networking Tools
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 1 min. 51 sec.
Video 8 of 19 Jay Fluegel Shares Thoughts on Developing A Company Online Presence
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 2 min. 41 sec.
Video 9 of 19 Steve Gilfus Discusses Academic and Professional Background
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 18 sec.
Video 10 of 19 Jay Fluegel Shares Policies And Philosophy Behind The Windows Live Network
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Jay Fluegel
  • 2 min. 27 sec.
Video 11 of 19 Steve Gilfus Discusses Value Proposition Behind Event Innovations
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 5 sec.
Video 12 of 19 Steve Gilfus Discusses Challenges In Determining Amount Of Privacy And Expectation In Social Networks
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 2 min. 37 sec.
Video 13 of 19 Steve Gilfus Discusses Need For Establishing A Corporate Online Voice As Part Of A Marketing Strategy
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 43 sec.
Video 14 of 19 Steve Gilfus Shares Advice On Getting Press Releases Online To Get Imprints
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 1 min. 18 sec.
Video 15 of 19 Steve Gilfus Provides Recommendation To Reach Out To As Many Places As Possible To Gather Brand Awareness
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Steve Gilfus
  • 0 min. 42 sec.
Video 16 of 19 Colleen Wainwright Discusses Academic and Professional Background
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Colleen Wainwright
  • 1 min. 29 sec.
Video 17 of 19 Colleen Wainwright Recommends Everyone Should Have A Personal Page And Develop A Brand
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/09
  • Colleen Wainwright
  • 0 min. 59 sec.
Video 18 of 19 Colleen Wainwright Discusses Migration Towards Transparency By Companies
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Colleen Wainwright
  • 0 min. 41 sec.
Video 19 of 19 Colleen Wainwright Discusses Importance of Owning Your Space For Greater Online Recognition
  • Entrepreneurship at Cornell Celebration 2009 - Panel - Using Social Networking in Building an Entrepreneurial Venture
  • 4/17/2009
  • Colleen Wainwright
  • 0 min. 42 sec.

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