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Avoiding the Perils of Partnership

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<p>Caitlin Friedman is a public relations and marketing professional with more than ten years of consumer, food and beverage, publishing, and television-production experience.</p> <p>In July 1999, Friedman formed Caitlin Friedman Communications, a lifestyle public relations and marketing agency. Soon thereafter, Amazon.com enlisted Caitlin Friedman Communications to launch their new Kitchen Store. The public relations campaign for the Kitchen Store included a launch event in New York City, media lunches in major markets across the country, and nationwide press tours for Amazon.com founder Jeff Bezos and Senior Editor Rebecca Staffel.</p> <p>In addition to AMAZON.COM, Caitlin Friedman Communications clients included TIME-LIFE TRADE PUBLISHING, TOSCORP, INC. (Pino Luongo's restaurant and retail group), UNION PACIFIC RESTAURANT, BROADWAY-DOUBLEDAY PUBLISHING GROUP, and HARPERCOLLINS/WILLIAM MORROW. Among the cookbooks Caitlin Friedman has publicized since 1999 are SIMPLE TO SPECTACULAR by Jean-Georges Vongerichten and Mark Bittman, COMMANDER'S KITCHEN by Ti Martin and Jamie Shannon, COOKIES UNLIMITED by Nick Malgieri, and ROOM FOR DESSERT by David Lebovitz.</p> <p>Prior to launching her company, Friedman served as the Publicity Manager for Broadway Books' Cookbook Program for two years, leading the publicity efforts for all of the company's culinary titles, including the best-selling (and, in some cases, award-winning) VEGETARIAN COOKING FOR EVERYONE by Deborah Madison; JEAN-GEORGES: COOKING AT HOME WITH A FOUR STAR CHEF by Jean-Georges Vongerichten and Mark Bittman; LaBELLE CUISINE by Patti LaBelle; and TENDER AT THE BONE by Ruth Reichl. While at Broadway Books, Friedman was instrumental in orchestrating strategic partnerships with such companies as Jell-O, Williams-Sonoma, and Cervena Venison to help support campaigns for titles such as THANKSGIVING 101 and WILD ABOUT GAME.</p> <p>Before joining Broadway Books, Friedman was an Account Executive at Kratz & Company, a New York City public relations firm, where she led public relations efforts for Rémy Martin Fine Champagne Cognac and The Macallan Single Highland Malt Scotch Whiskey. For these clients, Friedman created and executed strategic media and consumer outreach campaigns, which included a series of multi-city events and sponsorships in the film and culinary industries.</p> <p>Friedman's professional experience in the food industry extends beyond publicity. She was also a Segment Producer at the Television Food Network where she produced daily studio segments as well as field pieces for "Food News & Views," "In Food Today," and "Cookbook Corner."</p> <p>In 2001, seeking to expand her range of clients and grow her business, she partnered with Kimberly Yorio to form YC Media, a full-service public relations and marketing firm based in downtown Manhattan.</p> <p>Friedman is a graduate of University of Massachusetts.</p>

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