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Wayne Meichner Discusses Challenge of Brand Management

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Total Case Duration :

  • Date Added : 3/31/2006
  • Clip Duration : 1 min. 31 sec.

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Wayne Meichner

  • President, Ralph Lauren
  • male
  • Caucasian
  • 1957 (Age: 64 years old)
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • Video 1 of 34 in this Case
  • View All Available Videos

Biography

Wayne Meichner is President of Polo Ralph Lauren Retail Corporation. He oversees all aspects of the Ralph Lauren stores in the U.S. and Europe. Previously, he spent 23 years at Saks Fifth Avenue in numerous capacities, including the Executive Vice President of merchandising.

Wayne Meichner received his undergraduate degree from Cornell University.

Ralph is just cringing right now, yeah - we are you may not see it okay, but I will try and answer this quickly. Polo was an 1800 points of distribution. When I was at Saks, I thought polo was a mass brand something about it. I was looking for a reason to get out of it every two minutes believe i...(Full transcript available to logged in subscribers.).

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Wayne Meichner videos

Video 1 of 34 Wayne Meichner Discusses Personal and Professional Background
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 52 sec.
Video 2 of 34 Wayne Meichner Provides Overview of Company, Ralph Lauren
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 0 min. 49 sec.
Video 3 of 34 Wayne Meichner Provides Overview of Ralph Lauren Product Lines
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 42 sec.
Video 4 of 34 Wayne Meichner States Ralph Lauren Is Predominantly A Men's Clothing Business
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 0 min. 55 sec.
Video 5 of 34 Wayne Meichner States Majority of Ralph Lauren's Sales Are In US And Company Is Seeking To Continue Global Growth
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 15 sec.
Video 6 of 34 Wayne Meichner Discusses Ralph Lauren Direct-Owned Retail and Outlet Stores
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 0 min. 49 sec.
Video 7 of 34 Wayne Meichner Discusses Ralph Lauren Licensed Stores
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 16 sec.
Video 8 of 34 Wayne Meichner States Growth Strategy For Ralph Lauren Is International
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 0 min. 41 sec.
Video 9 of 34 Wayne Meichner States Ralph Lauren Is Reacquiring Licenses To Better Control Brand
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 0 min. 33 sec.
Video 10 of 34 Wayne Meichner States Global Platform Will Rely On Shared Internal Services
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 0 min. 57 sec.
Video 11 of 34 Wayne Meichner Discusses Importance of Retail Stores In Conveying Message About Brand
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 2 min. 0 sec.
Video 12 of 34 Wayne Meichner Discusses Mix Of Ralph Lauren Stores For Retail Sales
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 0 min. 45 sec.
Video 13 of 34 Wayne Meichner Outlines Ralph Lauren Retail Stores Operations In Europe
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 40 sec.
Video 14 of 34 Wayne Meichner Discusses Ralph Lauren's European Presnece and Decision To Work With Consulting Group
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 2 min. 32 sec.
Video 15 of 34 Wayne Meichner States Challenge In Getting Information on Competitors
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 2 min. 21 sec.
Video 16 of 34 Wayne Meichner Discusses Awareness of Ralph Lauren Brand in Europe
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 40 sec.
Video 17 of 34 Wayne Meichner Outlines Process Of Determining Share of Luxury Apparel Market In Europe
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 28 sec.
Video 18 of 34 Wayne Meichner Discusses Ralph Lauren's Expansion in Paris
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 0 sec.
Video 19 of 34 Wayne Meichner Outlines Ralph Lauren's Expansion Plans In Europe
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 47 sec.
Video 20 of 34 Wayne Meichner Discusses Challenges With Ralph Lauren Brand Awareness In Europe and Asia
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 0 min. 45 sec.
Video 21 of 34 Wayne Meichner States Challenges of Real Estate Costs In Europe
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 0 min. 52 sec.
Video 22 of 34 Wayne Meichner Explains Cost Differences Between European Countries
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 5 min. 7 sec.
Video 23 of 34 Wayne Meichner States There Are Subtle Changes Made In Selling To Different Cultures
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 3 sec.
Video 24 of 34 Wayne Meichner Discusses Job Opportunities Within Ralph Lauren
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 41 sec.
Video 25 of 34 Wayne Meichner Discusses Challenge of Brand Management
  • Wayne Meichner - Lecture - Polo Ralph Lauren
  • 3/31/2006
  • Wayne Meichner
  • 1 min. 31 sec.
Video 26 of 34 Wayne Meichner Provides Overview of Ralph Lauren and Discusses Role Within Organization
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 27 of 34 Wayne Meichner Discusses Opportunities For Growth of Ralph Lauren
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 28 of 34 Wayne Meichner Discusses Challenge of Sustaining Profitability While Maintaining Brand Integrity
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 29 of 34 Wayne Meichner Discusses Challenges of Competing Globally
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 30 of 34 Wayne Meichner States Ralph Lauren Is A Lifestyle Brand
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 31 of 34 Wayne Meichner Discusses Academic and Professional Background and Love Of Current Role At Ralph Lauren
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 32 of 34 Wayne Meichner Discusses Brand Positioning
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 33 of 34 Wayne Meichner Shares Thoughts on Brand Dilution, Product Value and Integrity
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.
Video 34 of 34 Wayne Meichner States Elevating The Brand Often Means Having To Pull Back From Opportunities
  • Wayne Meichner - Lecture - Polo Ralph Lauren and Fashion Industry
  • 9/28/2007
  • Wayne Meichner
  • 0 min. 0 sec.

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