John Cayer has worked in Brand Management at SC Johnson for the past 10 years.
John Cayer is a graduate of Cornell University.
So brand management, what is it? This was a practice and a structure pioneered by Procter & Gamble and other consumer products companies in the late 1950s. It was put in place because the traditional command and control kind of management didn't work for independent businesses like brands. The CP...(Full transcript available to logged in subscribers.).
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