Susan & Amy Machamer (a mother and daughter team, respectively) and their family are owners of Hurd Orchards, a fruit grower in operation since the early 1800's. Their product line has diversified into wholesale and retail produce, processed "jar products", a bakery, and foodservice. The term "jar products" refers to their lines of jams, jellies, brandy fruits, pickles, vinegars, chutneys, sauces, and cordials. This diversification is the result of innovation, product development, and effective niche marketing. The company has successfully differentiated their high quality products by developing their products along with their brand image. The company shows remarkable tenacity and desire to stay true to their philosophy and mission of sustaining production of quality fruit products.
Susan: We have been in the business of growing particular fruits, some vegetables, and now grow about 20 acres of cut flowers as well. And we sell them in a number of ways, which you will hear about later on this tape, but including: ... we do sell them wholesale them to stores and other business. ...(Full transcript available to logged in subscribers.).
Register & Subscribe
Login
