( 607) 227-8695 info@prendismo.com

Alison Gerlach Discusses Importance of Understanding Annual Estimated Revenues

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 10/30/2006
  • Clip Duration : 1 min. 48 sec.

Playlists

Please Login to create playlists

Alison Gerlach

  • Founder, Allie's Edibles
  • female
  • Caucasian
  • 1971 (Age: 50 years old)
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • Video 1 of 20 in this Case
  • View All Available Videos

Biography

Alison Gerlach is a successful entrepreneur and business executive with expertise in and passion for building businesses. After doing extensive research in optimizing the business start-up process, Gerlach went on to build businesses in industries including technology, entertainment services, consumer packaged goods, and professional services. Prior to her entrepreneurial endeavors, she was a strategic management consultant and an overseas investment banker.

In addition to building and growing her current venture, "Allie's Edibles", Gerlach spends a great deal of her time teaching, consulting to both start-up and large corporations, and giving lectures to both business and academic audiences on optimizing the business start-up process.

Alison Gerlach earned a BA in economics from Cornell University and an MBA from MIT's Sloan School of Management.

The supermarket example with chocolates, there's some people who come by the table and take one of your samples. Of those people who try it, there will be some who purchase your product and that's where you start making your money. People will purchase your product. Of those people who purchase y...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Alison Gerlach videos

Video 1 of 20 Alison Gerlach Discusses Decision To Study Economics and Reality That She Is A Die Hard Capitalist
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 5 sec.
Video 2 of 20 Alison Gerlach Discusses Career In Consulting And Decision To Go To Graduate School
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 58 sec.
Video 3 of 20 Alison Gerlach Discusses Advantages Of Having Strong Math Background
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 24 sec.
Video 4 of 20 Alison Gerlach States Importance of Understanding Assumptions Behind A Model
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 14 sec.
Video 5 of 20 Alison Gerlach Shares Thoughts on Developing a Network
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 57 sec.
Video 6 of 20 Alison Gerlach Discusses Roles In Consulting
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 22 sec.
Video 7 of 20 Alison Gerlach States Many Times a Consultant's Answer is Right - But Doesn't Fit Within The Politics of the Organization
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 2 min. 30 sec.
Video 8 of 20 Alison Gerlach States Consultants Provide Options But Business Owners Make The Decisions
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 4 sec.
Video 9 of 20 Alison Gerlach States Business Process Is As Important As Business Idea
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 27 sec.
Video 10 of 20 Alison Gerlach Shares Thoughts On Strong Business Plans
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 51 sec.
Video 11 of 20 Alison Gerlach States Strong Business Plans Outline The Target Market
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 3 min. 19 sec.
Video 12 of 20 Alison Gerlach Discusses Different Risks That Face Companies
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 26 sec.
Video 13 of 20 Alison Gerlach States Importance of Outlining Realistic Costs In Financial Section Of Business Plan
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 27 sec.
Video 14 of 20 Alison Gerlach Discusses Importance of Understanding Annual Estimated Revenues
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 48 sec.
Video 15 of 20 Alison Gerlach States Importance of Preparation
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 4 min. 4 sec.
Video 16 of 20 Alison Gerlach Shares Thoughts on Innovation
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 48 sec.
Video 17 of 20 Alison Gerlach Discusses Key Parts of Business Plan
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 53 sec.
Video 18 of 20 Alison Gerlach States Importance of A Strong Business or Product Description
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 1 sec.
Video 19 of 20 Alison Gerlach States Importance of Understanding Your Competitors
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 1 min. 26 sec.
Video 20 of 20 Alison Gerlach States Revenue Model In a Business Plan Should Be Succinct
  • Alison Gerlach - Interview - Allie's Edibles and Thoughts on Entrepreneurship
  • 10/30/2006
  • Alison Gerlach
  • 0 min. 52 sec.

RELATED VIDEOS

Gabe Murphy Discusses Using the Business Plan as A Roadmap
  • Gabe Murphy - Interview - CommuniTech.net
  • 8/1/2000
  • Gabe Murphy
  • 0 min. 59 sec.
Bill Higgins Discusses Creating a Business Plan to Get Buy-In from Economic Council
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 1 min. 21 sec.
Bill Higgins Discusses Testimonials and Market Research
  • Bill Higgins - Interview - Saratoga Garlic
  • 6/26/2002
  • Bill Higgins
  • 2 min. 42 sec.
Karen Davies States Strong Business Plans Have Thorough Projections
  • Karen Davies - Interview on Lending - Crestar/SunTrust
  • 11/18/2002
  • Karen Davies
  • 2 min. 13 sec.
Dave Pelletier Stresses Importance of a Clean and Clear Executive Summary
  • Dave Pelletier - Interview - Annalee Mobilitee Dolls and Business Plan Writing
  • 9/6/2003
  • Dave Pelletier
  • 1 min. 25 sec.
Dave Pelletier Discusses Concept of Sustainable Competitive Advantage
  • Dave Pelletier - Interview - Annalee Mobilitee Dolls and Business Plan Writing
  • 9/6/2003
  • Dave Pelletier
  • 3 min. 59 sec.
Jeff Parker States He Likes to Think of Himself as Salesman
  • Jeff Parker - Interview - CCBN and Thoughts on Entrepreneurship
  • 4/14/2004
  • Jeff Parker
  • 2 min. 32 sec.
Jeff Parker States Management Team is Most Important Part of Business Plan
  • Jeff Parker - Interview - CCBN and Thoughts on Entrepreneurship
  • 4/14/2004
  • Jeff Parker
  • 1 min. 22 sec.
Jeff Parker Discusses Challenge of Accurately Forecasting Salaries in Business Plans
  • Jeff Parker - Interview - CCBN and Thoughts on Entrepreneurship
  • 4/14/2004
  • Jeff Parker
  • 1 min. 0 sec.
Kevin McGovern Shares Thoughts on Good Business Plans
  • Kevin McGovern - Interview - McGovern & Associates Law Firm
  • 12/1/1993
  • Kevin McGovern
  • 1 min. 11 sec.