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Rick Osofsky Shares Thoughts on Pricing Strategy

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Total Case Duration :

  • Date Added : 7/12/2002
  • Clip Duration : 1 min. 26 sec.

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Rick Osofsky

  • Co-owner, Ronnybrook Farm Dairy
  • male
  • Caucasian
  • Not Available
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • Video 1 of 20 in this Case
  • View All Available Videos

Biography

In 1941, long before anyone had heard of mega-farms or agri-corporations, the Osofsky family started a small dairy farm in Hudson Valley, NY, naming it for their eldest son, Ronny. Today, the extended family continues to work those same pastures.

The farm makes milk products in small batches, delivered at peak freshness, pasteurized and hormone free. Everything on the farm is grown and produced naturally with no additives of any kind.

What we understood was that if there was some way that we could take the 15 dairy farms and sell them a product, even if we were to sell it at a premium price because it was a, and sell it as a premium product that we wouldn't have to really absorb much of this market. We're talking about a day and ...(Full transcript available to logged in subscribers.).

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Rick Osofsky videos

Video 1 of 20 Rick Osofsky Discusses Products Produced at Ronnybrook Farm Dairy
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 0 min. 41 sec.
Video 2 of 20 Rick Osofsky Discusses Market Locations - Including Green and Gourmet Stores
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 0 min. 34 sec.
Video 3 of 20 Rick Osofsky Discusses Founding of Ronnybrook Farm Dairy
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 0 sec.
Video 4 of 20 Rick Osofsky Discusses Size and Scope of His Dairy Operations
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 2 min. 59 sec.
Video 5 of 20 Rick Osofsky Shares Long Term Vision of Working to Save the Small family Farm and Provide High Quality Food Products
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 2 min. 39 sec.
Video 6 of 20 Rick Osofsky Discusses Decision to Sell Milk in Glass Bottles
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 21 sec.
Video 7 of 20 Rick Osofsky Discusses Market Research Done to Understand Fluid Milk Market
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 10 sec.
Video 8 of 20 Rick Osofsky Shares Thoughts on Pricing Strategy
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 26 sec.
Video 9 of 20 Rick Osofsky Discusses Startup Funding and Product Differentiation
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 4 min. 2 sec.
Video 10 of 20 Rick Osofsky Shares Finding that Lactose Intolerant People Can Often Drink Non-Homogenized Milk
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 36 sec.
Video 11 of 20 Rick Osofsky Discusses Entry into New York City's Green Markets and Gourmet Markets and Growth Through Word of Mouth
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 2 min. 32 sec.
Video 12 of 20 Rick Osofsky Discusses Loyalty and Importance of Green Market Customers
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 0 min. 48 sec.
Video 13 of 20 Rick Osofsky Discusses Challenge of Determining Product Mix
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 2 min. 6 sec.
Video 14 of 20 Rick Osofsky Discusses Staffing in the Company
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 30 sec.
Video 15 of 20 Rick Osofsky Shares Thoughts on Business Planning and Decision to Separate Dairy and Manufacturing Companies
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 35 sec.
Video 16 of 20 Rick Osofsky Discusses Challenges from Competitors and Larger Dairies
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 59 sec.
Video 17 of 20 Rick Osofsky Discusses Financial Goals
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 28 sec.
Video 18 of 20 Rick Osofsky Admits Surprise at How Little Farmers Understand Product Placement and Marketing
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 1 min. 34 sec.
Video 19 of 20 Rick Osofsky Discusses Difference in His Product Versus Commercial Homogenized Milk
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 0 min. 47 sec.
Video 20 of 20 Rick Osofsky Shares Thoughts on Company's Success
  • Rick Osofsky - Interview - Ronnybrook Farm Dairy
  • 1/1/2002
  • Rick Osofsky
  • 2 min. 39 sec.

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