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Bruce Failing Shares Anecdote Regarding Deep Conservation With Customers To Understand Dissatisfaction

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Total Case Duration :

  • Date Added : 11/18/2010
  • Clip Duration : 2 min. 39 sec.

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Bruce Failing

  • Founder, Alerion Partners
  • male
  • Caucasian
  • Not Available
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • Video 1 of 11 in this Case
  • View All Available Videos

Biography

Bruce Failing has been an entrepreneur, private equity and venture investor and turnaround specialist with successes in the areas of technology, media and consumer packaged goods. Over his 35-year career, Bruce has acted as CEO, founder, investor and board member of numerous growth companies, resulting in an IRR of 60%. Prior to co-founding Alerion in 2004, Bruce led investments in Productivity Solutions, Actmedia, Lamaze Publishing, Newborn Channel, Tone Brothers Spice Company and ERS International.Bruce sits on the Board of Directors of ScentAir, EnviroScent, True Citrus, InStadium, HydroMassage and Convergence Marketing.

Bruce received an MBA from Harvard Business School and a BA from Tufts University.

One of our most successful investments, and still in our portfolio, is a company by the name of Scent Air. Scent Air is in the commercial business of pumping fragrances into business environments to make the business environment more attractive. And today they do everything from all the Starwood H...(Full transcript available to logged in subscribers.).

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Bruce Failing videos

Video 1 of 11 Bruce Failing Shares Thoughts on His Father And Being A Second Stage Entrepreneur
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 0 sec.
Video 2 of 11 Bruce Failing States Small Businesses Need To Understand Their Path
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 19 sec.
Video 3 of 11 Bruce Failing States Importance of Defining Target Market With Granularity and Detail
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 51 sec.
Video 4 of 11 Bruce Failing Discusses Sales Does Not Necessarily Mean Success
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 3 min. 15 sec.
Video 5 of 11 Bruce Failing Shares Anecdote Regarding Deep Conservation With Customers To Understand Dissatisfaction
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 2 min. 39 sec.
Video 6 of 11 Bruce Failing Shares Thoughts on Secrecy And Intellectual Property
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 2 min. 9 sec.
Video 7 of 11 Bruce Failing Explains How His Organization Reviews Incoming Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 3 min. 22 sec.
Video 8 of 11 Bruce Failing Discusses Financials In Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 21 sec.
Video 9 of 11 Bruce Failing Discusses Pitfalls In Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 0 min. 52 sec.
Video 10 of 11 Bruce Failing Discusses Mistakes And Sloppy Work In Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 1 min. 10 sec.
Video 11 of 11 Bruce Failing Discusses Value Proposition Within Business Plans
  • Bruce Failing - Interview - Advice To Entrepreneurs
  • 11/18/2010
  • Bruce Failing
  • 0 min. 53 sec.

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