(607) 227-8695info@prendismo.com

Alan Pike States Importance of Organizing Data and Presenting it to the Reader from the Top Down

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 09-01-00
  • Clip Duration : 0 min. 56 sec.

Playlists

Please Login to create playlists

Alan Pike

  • Professor, Cornell University
  • male
  • Caucasian
  • 1940 (Age: 84 years old)
  • Alan Pike - Lecture - Topic of Business Writing
  • Video 1 of 15 in this Case
  • View All Available Videos

Biography

Alan Pike teaches management writing and oral communication at the Johnson School. He has taught writing and other communications courses at various schools throughout Cornell, at Syracuse University, and has consulted with corporations on management communications. Professor Pike also directs the outdoor leadership/team development program and has presented papers on communications and leadership issues. Note: Alan Pike, 65, a senior lecturer in communication who taught generations of business leaders at Cornell University's Johnson Graduate School of Management, died of heart failure Jan. 7, 2006 in his Ithaca home.

Problem. Reading is deductive, from top down. The reader wants to understand the big picture before getting into the focus on these particular details. They want brevity, clarity, directness, completeness, and easy comprehensibility. Writers want to explain their approach and perspective, co...(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Alan Pike videos

Video 1 of 15 Alan Pike States Importance of Writing in a Style that Talks to Your Reader
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 1 min. 57 sec.
Video 2 of 15 Alan Pike Discusses How to Format a Business Document
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 1 min. 23 sec.
Video 3 of 15 Alan Pike Stresses Importance of an Authoritative Voice and Active Verbs
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 2 min. 52 sec.
Video 4 of 15 Alan Pike Discusses Difference Between Academic and Business Writing
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 2 min. 11 sec.
Video 5 of 15 Alan Pike Discusses Importance of Conveying Results in Business Writing
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 2 min. 32 sec.
Video 6 of 15 Alan Pike States Students Should Define Reality for the Reader When Writing
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 0 min. 25 sec.
Video 7 of 15 Alan Pike Discusses Using Business Writing Techniques During a Job Search
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 2 min. 18 sec.
Video 8 of 15 Alan Pike Shares Excerpt About Effective Business Writing
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 1 min. 24 sec.
Video 9 of 15 Alan Pike Stresses Importance of Understanding the Difference Between an Academic Audience and a Business Audience
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 7 min. 29 sec.
Video 10 of 15 Alan Pike States Importance of Organizing Data and Presenting it to the Reader from the Top Down
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 0 min. 56 sec.
Video 11 of 15 Alan Pike Stresses Importance of Focusing on Objective in Business Writing
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 1 min. 1 sec.
Video 12 of 15 Alan Pike Shares Example of Poor Business Writing
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 6 min. 9 sec.
Video 13 of 15 Alan Pike Discusses Importance of Audience Analysis
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 0 min. 27 sec.
Video 14 of 15 Alan Pike Discusses Structure of a Thesis
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 1 min. 34 sec.
Video 15 of 15 Alan Pike Discusses Importance of Precise and Positive Vocabulary
  • Alan Pike - Lecture - Topic of Business Writing
  • 02-07-01
  • Alan Pike
  • 2 min. 31 sec.