Paul Arnold worked in the nursery industry before buying rural land in 1984 to begin Pleasant Valley Farm. His background includs retailing, business, and agriculture. Much attention to marketing facilitated sales of his diverse organic fruits, vegetables, and perennials.
[Paul] Sandy worked for a business office and learned some business right from there how business should run, so she had an idea and had a little strength of that before we started in farming. From there most of our advice and thoughts have come from having a good agricultural accountant in our a...(Full transcript available to logged in subscribers.).
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