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Bob Weybright Discusses Importance of Understanding Your Geographical Limits

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Total Case Duration :

  • Date Added : 11/5/2007
  • Clip Duration : 1 min. 12 sec.

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Bob Weybright

  • Program Leader, Cornell University
  • male
  • Caucasian
  • 1956 (Age: 65 years old)
  • Bob Weybright - Panel - Cornell University
  • Video 1 of 21 in this Case
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Biography

Robert Weybright is the Agricultural and Horticultural Program Leader at Cornell Cooperative Extension in Dutchess County.

Prior to joining Cornell, he was the Executive Director of Hudson Valley FOODWORKS, a non-profit shared use food production facility for small-scale specialty food entrepreneurs. Weybright has over 25 years of experience working in a variety of responsibilities associated with the service, food and food manufacturing industries.

Weybright's comments are from a panel discussion entitled "Selling Your Goods - More Than Talk, It's A Process!". The panel was from the 2007 Cornell Strategic Marketing Conference that was held on November 5 and 6 at the Henry A Wallace Visitor and Education Center at the FDR Presidential Library and Home, Hyde Park, N.Y.

Bob Weybright received his undergraduate degree from Michigan State University and his MBA from California State University - Hayward.

And what are your geographic limits? Where do you want to go? How big you want to be? Typically you have a realm of where you want to go but don't underestimate markets that can catch you by surprise. I know one small producer. He had a 60 gallon steam kettle doing value added sauces and he wen...(Full transcript available to logged in subscribers.).

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Bob Weybright videos

Video 1 of 21 Bob Weybright Discusses Professional Background
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 2 min. 1 sec.
Video 2 of 21 Bob Weybright Shares Thoughts on Sales and Sales Strategies
  • Bob Weybright - Panel - Cornell University
  • 11/5/07
  • Bob Weybright
  • 2 min. 18 sec.
Video 3 of 21 Bob Weybright States Sales Begins With Understanding Yourself
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 2 min. 40 sec.
Video 4 of 21 Bob Weybright States To Be Effective At Sales You Have To Understand Selling
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 40 sec.
Video 5 of 21 Bob Weybright States Price Is Usually Not The Defining Characteristic
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 33 sec.
Video 6 of 21 Bob Weybright States Sales Is Not For Everyone
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 11 sec.
Video 7 of 21 Bob Weybright States Sales Is More About The Sales Person That The Item Being Sold
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 19 sec.
Video 8 of 21 Bob Weybright Discusses Importance of Protecting Hour Value
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 15 sec.
Video 9 of 21 Bob Weybright Discusses Impact of Sociological Changes On Sales
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 13 sec.
Video 10 of 21 Bob Weybright States Importance of Getting Good Before Getting Big
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 31 sec.
Video 11 of 21 Bob Weybright Shares Suggestion Of Avoiding Slotting Fee When Possible
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 0 min. 58 sec.
Video 12 of 21 Bob Weybright Discusses Importance of Understanding Your Geographical Limits
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 12 sec.
Video 13 of 21 Bob Weybright Discusses Difference In Pulling Versus Pushing A Product Through To Market
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 3 min. 55 sec.
Video 14 of 21 Bob Weybright Shares Thoughts on Promotional Pricing
  • Bob Weybright - Panel - Cornell University
  • 11/5/07
  • Bob Weybright
  • 1 min. 46 sec.
Video 15 of 21 Bob Weybright States Determining Price Must Be A Conscious Decision
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 33 sec.
Video 16 of 21 Bob Weybright Provides Definition of Margin
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 2 min. 36 sec.
Video 17 of 21 Bob Weybright States Customers Will Pay Premium For Better Customer Service
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 0 sec.
Video 18 of 21 Bob Weybright States Importance of Understanding Your Competition
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 1 min. 16 sec.
Video 19 of 21 Bob Weybright Discusses Importance of Being Able To Change
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 0 min. 52 sec.
Video 20 of 21 Bob Weybright Discusses Why Businesses Fail
  • Bob Weybright - Panel - Cornell University
  • 11/5/2007
  • Bob Weybright
  • 0 min. 54 sec.
Video 21 of 21 Bob Weybright States Farmers Need To Learn To Sell Or Pay Someone To Do It For Them
  • Bob Weybright - Panel - Cornell University
  • 11/5/07
  • Bob Weybright
  • 1 min. 45 sec.

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Bob Weybright Discusses Importance of Understanding Your Geographical Limits
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