(607) 227-8695info@prendismo.com

Erika Fowler-Decatur Discusses Naming the Company and Distribution

Copyright © Cornell University Play All Videos in Case

Total Case Duration :

  • Date Added : 9/27/2004
  • Clip Duration : 1 min. 52 sec.

Playlists

Please Login to create playlists

Erika Fowler-Decatur

  • Founder, Ithaca Fine Chocolates
  • female
  • Caucasian
  • 1969 (Age: 55 years old)
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • Video 1 of 18 in this Case
  • View All Available Videos

Biography

Erika Fowler is the founder of Ithaca Fine Chocolates based in Ithaca, New York. One of the most popular items produced by the company is the Art Bar. Art Bars are organic, Fair Trade chocolate bars that feature an art reproduction by a regional adult artist or an international child artist on a collectible card inside the wrapper. Ten percent of profits from sales are donated to the Kaleidoscope outreach program of the Community School of Music & Arts in Ithaca, NY, and to the International Child Art Foundation in Washington, DC. Ithaca Fine Chocolates aims to promote artists and support art education by bringing together the luxuries of fine art and exquisite chocolate for inspired enjoyment.

A former museum director and art history instructor, Fowler intended to start an art gallery in Ithaca. That plan evolved into Art Bars while she was contemplating how to provide artists with broader exposure.

Fowler received an undergraduate degree from Hamilton College and her Masters degree from the State University of New York at Binghamton.

Art Bars was sort of obvious thing. Because I wanted the bar, I wanted you to read it and know right away, something here has to do with art. You may not know what it is from just the name alone. But it was quick and catchy, and it gave you some sense....(Full transcript available to logged in subscribers.).

Register & Subscribe Login

Erika Fowler-Decatur videos

Video 1 of 18 Erika Fowler-Decatur Shares Mission of the Art Bar and Thoughts on Social Responsibility
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 2 min. 4 sec.
Video 2 of 18 Erika Fowler-Decatur Discusses Background of Art Bars
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 4 min. 20 sec.
Video 3 of 18 Erika Fowler-Decatur States Art Bar Business Does Not Have Standalone Business Plan
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 2 min. 0 sec.
Video 4 of 18 Erika Fowler-Decatur Discusses Decision To Create Niche Chocolate Product
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 2 min. 59 sec.
Video 5 of 18 Erika Fowler-Decatur States Fair Trade Became a Competitive Advantage
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 1 min. 16 sec.
Video 6 of 18 Erika Fowler-Decatur Discusses Naming the Company and Distribution
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 1 min. 52 sec.
Video 7 of 18 Erika Fowler-Decatur Discusses Importance of Community Support Within Ithaca
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 0 min. 48 sec.
Video 8 of 18 Erika Fowler-Decatur Discusses Ethics and Compromise
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 1 min. 39 sec.
Video 9 of 18 Erika Fowler-Decatur Shares Thoughts on Factors for Success as An Entrepreneur
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 1 min. 5 sec.
Video 10 of 18 Erika Fowler-Decatur Shares Thoughts on Business Responsibility and Values
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 1 min. 45 sec.
Video 11 of 18 Erika Fowler-Decatur Discusses Challenge of Finding Fair Trade Chocolate
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 1 min. 54 sec.
Video 12 of 18 Erika Fowler-Decatur Discusses Process of Working With Artists As Part of Candy Bar Packaging Process
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 0 min. 48 sec.
Video 13 of 18 Erika Fowler-Decatur Discusses Grass Roots Marketing Efforts Initiated For ArtBars
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 2 min. 9 sec.
Video 14 of 18 Erika Fowler-Decatur States Packaging Of ArtBars Is As Environmentally Friendly As Possible
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 1 min. 44 sec.
Video 15 of 18 Erika Fowler-Decatur Discusses Decision To Not Use Metallic Inks For Environmental Reasons
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 1 min. 45 sec.
Video 16 of 18 Erika Fowler-Decatur States ArtBar Chocolate Contains No Emulsifiers
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 0 min. 49 sec.
Video 17 of 18 Erika Fowler-Decatur Discusses Work With International Children's Art Foundation
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 0 min. 51 sec.
Video 18 of 18 Erika Fowler-Decatur Discusses Sale of Artwork From Artists Featured In Art Bars
  • Erika Fowler-Decatur - Panel - Ithaca Fine Chocolates
  • 9/27/2004
  • Erika Fowler-Decatur
  • 1 min. 57 sec.