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Kristen McClellan Discusses Startups And Multitasking as a Student

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Total Case Duration :

  • Date Added : 1/29/2013
  • Clip Duration : 1 min. 58 sec.

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Kristen McClellan

  • Founder, Snappy Screen
  • female
  • Caucasian
  • 1991 (Age: 30 years old)
  • Kristen McClellan - Interview - Snappy Screen
  • Video 1 of 22 in this Case
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Biography

Kristen McClellan is a Senior at Cornell University. For the past three years, McClellan has been refining her product, SnappyScreen. As a freshman, she pitched her idea in a Cornell Elevator Pitch Competition and came in second to a graduate student. From there, the Industrial Labor Relations major has fine-tuned her business and her product in the eLab, Cornell's business accelerator for Cornell Undergraduate entrepreneurs. Last year, McClellan was highlighted on a MTV mini series, "Movers and Changers". As 1 of 3 finalists, McClellan pitched SnappyScreen to established entrepreneurs, winning $5,000. She was able to use that capital to continue to advance her business, launching a trial period this past summer at the Aruba Marriott Resort. McClellan is confident that her course work in the School of Industrial and Labor Relations, combined with the many entrepreneurship courses she has completed at Cornell, in addition to her hands-on business development gained in the eLab, will render SnappyScreen a success.

Well I really started, I started working on Snappy Screen when I was a freshman. So kind of I would always say the earlier years of you know doing a startup in college is very different than the later years because your peers in the later years are looking for jobs. So they understand the work tha...(Full transcript available to logged in subscribers.).

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Kristen McClellan videos

Video 1 of 22 Kristen McClellan Shares Snappy Screen Company Pitch
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 0 min. 25 sec.
Video 2 of 22 Kristen McClellan Discusses Early Entrepreneurial Experience
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 2 min. 35 sec.
Video 3 of 22 Kristen McClellan Shares Thoughts on Whether Entrepreneurs Are Born Or Made
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 0 min. 35 sec.
Video 4 of 22 Kristen McClellan Discusses Startups And Multitasking as a Student
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 58 sec.
Video 5 of 22 Kristen McClellan Discusses Time Management Challenges as a Student with a Startup
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 28 sec.
Video 6 of 22 Kristen McClellan Discusses Decision To Pursue Internship Or Focus on Startup
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 3 min. 44 sec.
Video 7 of 22 Kristen McClellan States Entrepreneurship Is Not Glorious
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 13 sec.
Video 8 of 22 Kristen McClellan Discusses Advantage To Being Student Entrepreneur
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 28 sec.
Video 9 of 22 Kristen McClellan Discusses Help From Cornell Network
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 8 sec.
Video 10 of 22 Kristen McClellan Discusses Surprise in Length of R&D Process
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 3 min. 7 sec.
Video 11 of 22 Kristen McClellan Discusses Startup Team Building
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 2 min. 52 sec.
Video 12 of 22 Kristen McClellan Discusses Engineering Aspects Of Business
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 2 min. 9 sec.
Video 13 of 22 Kristen McClellan Recommends Taking Yourself Seriously
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 0 min. 35 sec.
Video 14 of 22 Kristen McClellan Discusses Being A Female Entrepreneur
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 2 min. 56 sec.
Video 15 of 22 Kristen McClellan Shares Branding And Marketing Advice
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 51 sec.
Video 16 of 22 Kristen McClellan Discusses Enjoyment Of Business Marketing
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 19 sec.
Video 17 of 22 Kristen McClellan Shares Origin Of Business Idea
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 45 sec.
Video 18 of 22 Kristen McClellan Discusses Minimally Viable Product
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 40 sec.
Video 19 of 22 Kristen McClellan Shares MTV Anecdote
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 3 min. 37 sec.
Video 20 of 22 Kristen McClellan Discusses Licensing And Intellectual Property
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 32 sec.
Video 21 of 22 Kristen McClellan Discusses Funding Issues
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 1 min. 47 sec.
Video 22 of 22 Kristen McClellan Stresses Importance of Reaching Out
  • Kristen McClellan - Interview - Snappy Screen
  • 1/29/2013
  • Kristen McClellan
  • 0 min. 36 sec.

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