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Wen-fei Uva Discusses Importance of Horticulture Product Marketing

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Total Case Duration :

  • Date Added : 02-08-05
  • Clip Duration : 1 min. 45 sec.

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Wen-fei Uva

  • Professor, Cornell University
  • female
  • Asian
  • 1967 (Age: 54 years old)
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • Video 1 of 7 in this Case
  • View All Available Videos

Biography

Wen-fei Uva is a Senior Extension Associate at Cornell University. Her research interest is in market development for horticultural products and sustainability of horticultural businesses. She is currently developing an extension and applied research program on marketing of horticultural products including fruit, vegetable and ornamental horticulture crops. This program is designed to enhance the competitive position of the New York fruit, vegetable, and ornamental horticultural industry through targeted, curriculum-driven educational programs. Wen-fei Uva received her B.S. from National Taiwan University and her M.P.S. and Ph.D. from Cornell University.

Thank you Mark. How are you doing? I'm Wen-fei Uva. I'm the Senior Extension Associate in the Department of Applied Economics and Management. My area is in Horticulture Product Marketing. What I'd like to do today is to review the importance of trends in the Horticulture Market and some competi...(Full transcript available to logged in subscribers.).

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Wen-fei Uva videos

Video 1 of 7 Wen-fei Uva Discusses Importance of Horticulture Product Marketing
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 1 min. 45 sec.
Video 2 of 7 Wen-fei Uva Discusses Options For Obtaining Marketing Related Demographic Information For Horticulture Industry
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 2 min. 15 sec.
Video 3 of 7 Wen-fei Uva Discusses Consumer Trends In Food and Ornamental Horticulture Industries
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 3 min. 7 sec.
Video 4 of 7 Wen-fei Uva Discusses Industry Trends In Food and Ornamental Horticulture Industries
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 2 min. 46 sec.
Video 5 of 7 Wen-fei Uva Discusses Struggle For Growth In Mature Horticulture Industry
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 1 min. 54 sec.
Video 6 of 7 Wen-fei Uva Discusses Relationship Trends In Food and Ornamental Horticulture Industries
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 1 min. 55 sec.
Video 7 of 7 Wen-fei Uva Discusses Importance of Developing Value Added Products in Horticulture Industry
  • Wen-fei Uva - Lecture - Marketing Strategies in Food and Horticulture Industries
  • 09-01-04
  • Wen-fei Uva
  • 1 min. 5 sec.