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Norb Mayrhofer Discusses Importance of Creating and Leveraging Scale Regardless of Size of Business

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Total Case Duration :

  • Date Added : 10/6/2004
  • Clip Duration : 1 min. 11 sec.

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Norb Mayrhofer

  • General Manager, North American Commercial Products, Procter & Gamble
  • male
  • Caucasian
  • Not Available
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • Video 1 of 26 in this Case
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Biography

Norb Mayrhofer is the Vice President of Procter & Gamble Professional. He began his career at P&G after graduation from college. His first role in the company was as a sales representative selling bar soap to supermarkets. Over the past 29 years of his career at P&G, he has had 18 different jobs in every P&G division with the exception of healthcare.

Norb Mayrhofer received his undergraduate degree in business from Geneseo State. He and his wife have five children.

Unless you have got a plan--I am trying to think who did this, but he calls it the EST strategy. Strategy has to be EST. You have to be the strongest, the fastest, the cheapest, the broadest. I mean you have to be something in order for the customer to really kind of sort of work with you. I am ...(Full transcript available to logged in subscribers.).

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Norb Mayrhofer videos

Video 1 of 26 Norb Mayrhofer States Lecture Format Will Be Interactive
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 47 sec.
Video 2 of 26 Norb Mayrhofer Shares Personal and Professional Background
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 45 sec.
Video 3 of 26 Norb Mayrhofer Discusses Importance of Determining Target Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 46 sec.
Video 4 of 26 Norb Mayrhofer States The Narrower Definition One Makes For A Target Customer, The More Helpful
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 45 sec.
Video 5 of 26 Norb Mayrhofer States Importance of Finding Out If Anyone In Industry Is Targeting Customer Well And Learning From Them
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 48 sec.
Video 6 of 26 Norb Mayrhofer States Importance of Understanding Market You Are Targeting
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 34 sec.
Video 7 of 26 Norb Mayrhofer States Sales Growth Is More Important Than Cost Savings
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 26 sec.
Video 8 of 26 Norb Mayrhofer Discusses Difference Between Controlling Costs and Optimizing Resources
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 3 sec.
Video 9 of 26 Norb Mayrhofer Discusses Mapping the Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 46 sec.
Video 10 of 26 Norb Mayrhofer Discusses Importance of Creating and Leveraging Scale Regardless of Size of Business
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 11 sec.
Video 11 of 26 Norb Mayrhofer States Value is Relative To the Customer
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 1 sec.
Video 12 of 26 Norb Mayrhofer States Business Should Optimize Return on Assets Deployed
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 0 min. 58 sec.
Video 13 of 26 Norb Mayrhofer States Importance of Building Core Strength and Gradually Improving
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 53 sec.
Video 14 of 26 Norb Mayrhofer Discusses Sensing and Finding Best Qualities in Competition
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 41 sec.
Video 15 of 26 Norb Mayrhofer Discusses Hedging To Avoid Risk
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 20 sec.
Video 16 of 26 Norb Mayrhofer Shares Thoughts on Value Propositions
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 18 sec.
Video 17 of 26 Norb Mayrhofer Shares Example From P&G Where Customer Understood Value Proposition
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 14 sec.
Video 18 of 26 Norb Mayrhofer Discusses Difference Between Brand and A Product WIth a Name On It
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 43 sec.
Video 19 of 26 Norb Mayrhofer States Branding Strategy Is Visual
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 39 sec.
Video 20 of 26 Norb Mayrhofer Shares Thoughts on Creating a Marketing Plan
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 9 sec.
Video 21 of 26 Norb Mayrhofer Shares Thoughts on Selling and Handling Objections
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 55 sec.
Video 22 of 26 Norb Mayrhofer Discusses Complex Versus Simple Sales Pitches
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 4 sec.
Video 23 of 26 Norb Mayrhofer Shares Thoughts on Decision Making
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 1 min. 18 sec.
Video 24 of 26 Norb Mayrhofer Discusses How To Make Strategic Choices
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 3 min. 42 sec.
Video 25 of 26 Norb Mayrhofer Discusses Organizational Performance Model
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 55 sec.
Video 26 of 26 Norb Mayrhofer States Decisions Will All Cascade Off the First Decision
  • Norb Mayrhofer - Lecture - Procter & Gamble
  • 10/6/2004
  • Norb Mayrhofer
  • 2 min. 36 sec.

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Norb Mayrhofer Discusses Importance of Creating and Leveraging Scale Regardless of Size of Business
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