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Lynn Ambrosia States Importance of Leveraging Brand Names

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Total Case Duration :

  • Date Added : 10/15/2005
  • Clip Duration : 2 min. 21 sec.

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Lynn Ambrosia

  • Vice President, Campbell's Soup Company
  • female
  • Caucasian
  • 1957 (Age: 64 years old)
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • Video 1 of 25 in this Case
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Biography

Lynn Ambrosia is currently the Vice President of Retail Fresh at Campbell's Soup Company. Previously, she was Vice President/General Manager for Sauce and Meal Preparation for Campbell USA, and Vice President, Global Soup Strategy and New Business, North American Soup.

Prior to coming to Campbell's in 2002, Ambrosia spent 17 years at Nabisco and most recently Kraft where she was Vice President, New Business Development with responsibility for acquisition synergies. Other assignments at Nabisco included Vice President, Strategy / Business Development; Vice President of Marketing at Nabisco Biscuit Company and General Manager of Specialty Biscuits.

Lynn Ambrosia earned both her Bachelor of Science degree and MBA at Cornell University.

Leverage existing equities. By equities, I mean brand names. Back in '97, about 20-21 percent of all new products launched had a new brand name that no one had ever heard of before. That number is down to six this past year, and I will tell you it will probably go to zero in the next two to three...(Full transcript available to logged in subscribers.).

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Lynn Ambrosia videos

Video 1 of 25 Lynn Ambrosia Discusses Growth of New Product Placement In Marketplace
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 48 sec.
Video 2 of 25 Lynn Ambrosia Discusses Top New Food and Drug Products On The Market
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 47 sec.
Video 3 of 25 Lynn Ambrosia Discusses Increase in Rushed and On-The-Go Meals
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 43 sec.
Video 4 of 25 Lynn Ambrosia Outlines Top Ten Keys For Success In Launching A New Product
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 0 min. 0 sec.
Video 5 of 25 Lynn Ambrosia Outlines Process Of Planning For New Product Development
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 53 sec.
Video 6 of 25 Lynn Ambrosia Discusses Development and Launch of Sipable Soups
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 2 min. 8 sec.
Video 7 of 25 Lynn Ambrosia States Consumers Are Demanding Convenience
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 2 min. 20 sec.
Video 8 of 25 Lynn Ambrosia Explains Point of Difference Concept With New Product Offerings
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 19 sec.
Video 9 of 25 Lynn Ambrosia Discusses General Trends In The Food and Health-Beauty Industries
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 2 min. 3 sec.
Video 10 of 25 Lynn Ambrosia Discusses Trends In Foods Targeted At Children
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 6 sec.
Video 11 of 25 Lynn Ambrosia States Importance of Leveraging Brand Names
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 2 min. 21 sec.
Video 12 of 25 Lynn Ambrosia States Importance of Being First To Market
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 55 sec.
Video 13 of 25 Lynn Ambrosia States Importance of Advertising
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 9 sec.
Video 14 of 25 Lynn Ambrosia States Importance of Planning For Beyond Year One And Keeping Packaging Fresh
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 30 sec.
Video 15 of 25 Lynn Ambrosia Discusses Performance of Sipable Soups
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 15 sec.
Video 16 of 25 Lynn Ambrosia Outlines The Good To Go Platform at Campbell's Soup
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 2 min. 4 sec.
Video 17 of 25 Lynn Ambrosia States Importance of Studying and Imitating Success
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 1 min. 4 sec.
Video 18 of 25 Lynn Ambrosia Summarizes Ten Methods of Ensuring a New Product Success
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 0 min. 53 sec.
Video 19 of 25 Lynn Ambrosia States There Is An Art To Knowing When Product Phases Will Begin and End
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 0 min. 50 sec.
Video 20 of 25 Lynn Ambrosia Provides Example of How Campbell's Is Expanding Simple Meal Line
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 0 min. 29 sec.
Video 21 of 25 Lynn Ambrosia States Challenge of Getting Retail Shelf Space
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 0 min. 43 sec.
Video 22 of 25 Lynn Ambrosia Shares Campbell's Soup In Hand Television Ad
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 0 min. 30 sec.
Video 23 of 25 Lynn Ambrosia Shares Campbell's Soup In Hand Television Ad
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 0 min. 30 sec.
Video 24 of 25 Lynn Ambrosia Shares Campbell's Chunky Ready To Eat Television Ad
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 0 min. 30 sec.
Video 25 of 25 Lynn Ambrosia Shares Campbell's Chunky Ready To Eat Television Ad
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 0 min. 29 sec.

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Lynn Ambrosia States Importance of Leveraging Brand Names
  • Lynn Ambrosia - Lecture - Campbell's Soup Company
  • 10/15/2005
  • Lynn Ambrosia
  • 2 min. 21 sec.