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Gwen Whiting & Lindsey Wieber Discuss Use Of Trade Shows And Lack of Fear Of Diving Into International Markets

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Total Case Duration :

  • Date Added : 4/28/2008
  • Clip Duration : 2 min. 52 sec.

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Gwen Whiting

  • Co-founder, The Laundress
  • female
  • Caucasian
  • 1976 (Age: 45 years old)
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • Video 1 of 28 in this Case
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Biography

Lindsey Wieber and Gwen Whiting are co-founders of The Laundress. The Laundress provides a luxury fabric care and specialty detergent line to take the chore out of laundry.

Prior to co-founding The Laundress, Whiting was a Senior Designer of the Ralph Lauren Home Collection for five years. Prior to her work in Home Collection, her experience at Ralph Lauren included women's wear and Polo Store development.

Gwen Whiting received an undergraduate degree in Textile and Apparel Design and Management from Cornell University.

Depending on your product, you don't necessarily have to change your packaging. Depends on the industry but we did ... we do a lot of trade shows which we didn't even talk about and trade shows are actually how we got our first ... most of our first business...We launched at a trade show... So trad...(Full transcript available to logged in subscribers.).

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Gwen Whiting videos

Video 1 of 28 Lindsey Wieber States You Can Be An Entrepreneur Regardless of Your Chosen Professional Path
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Lindsey Wieber
  • 0 min. 41 sec.
Video 2 of 28 Lindsey Wieber States Her Experiences Haven't Been Linear But They Have Made Her Who She Is
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Lindsey Wieber
  • 0 min. 38 sec.
Video 3 of 28 Lindsey Wieber Shares Professional Experiences In Retail Fashion Industry
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Lindsey Wieber
  • 1 min. 16 sec.
Video 4 of 28 Lindsey Wieber Discusses Experience At Chanel
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Lindsey Wieber
  • 1 min. 52 sec.
Video 5 of 28 Lindsey Wieber Discusses Importance of Preparation
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Lindsey Wieber
  • 0 min. 59 sec.
Video 6 of 28 Lindsey Wieber Discusses Challenge of Starting A Business While Working Full Time
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Lindsey Wieber
  • 1 min. 4 sec.
Video 7 of 28 Gwen Whiting & Lindsey Wieber Discuss Launching The Company, The Laundress
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 1 min. 43 sec.
Video 8 of 28 Gwen Whiting Discusses Journey In Fashion Industry To Determine Where She Belonged
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 2 min. 30 sec.
Video 9 of 28 Gwen Whiting Discusses Early Professional Experience in Fashion Industry
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 1 min. 29 sec.
Video 10 of 28 Gwen Whiting Discusses Fashion Experience in London
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 2 min. 7 sec.
Video 11 of 28 Gwen Whiting Discusses Value of Her Experience In London
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 1 min. 49 sec.
Video 12 of 28 Gwen Whiting & Lindsey Wieber Discuss Initial Inspiration Behind Laundry Concept
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 3 min. 15 sec.
Video 13 of 28 Lindsey Wieber Provides Background on Company, The Laundress
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Lindsey Wieber
  • 1 min. 1 sec.
Video 14 of 28 Gwen Whiting & Lindsey Wieber Discuss How They Managed Online Sales Versus Retail Sales
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 3 min. 12 sec.
Video 15 of 28 Gwen Whiting & Lindsey Wieber Discusses Advantage of Having A Partner
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 1 min. 32 sec.
Video 16 of 28 Gwen Whiting & Lindsey Wieber State Importance of Anticipating Changes At The Beginning Of The Partnership
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 1 min. 54 sec.
Video 17 of 28 Gwen Whiting & Lindsey Wieber Outline How They Wrote Their Initial Business Plan
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 3 min. 49 sec.
Video 18 of 28 Gwen Whiting & Lindsey Wieber Discuss The Process of Researching Their Product
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 5 min. 21 sec.
Video 19 of 28 Gwen Whiting & Lindsey Wieber Discuss Branding of The Laundress Products
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 3 min. 42 sec.
Video 20 of 28 Gwen Whiting & Lindsey Wieber Discuss Initial Funding From Soap Splash Cocktail Party
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 2 min. 29 sec.
Video 21 of 28 Gwen Whiting & Lindsey Wieber Discuss Challenge of Creating Sales Projections
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 3 min. 13 sec.
Video 22 of 28 Gwen Whiting & Lindsey Wieber Discuss Excitement Over Never Being Pigeonholed When You Are An Entrepreneur
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 3 min. 32 sec.
Video 23 of 28 Gwen Whiting & Lindsey Wieber States Being An Entrepreneur Is Innate - Not A Career Choice
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 1 min. 20 sec.
Video 24 of 28 Gwen Whiting & Lindsey Wieber Discuss International Expansion of The Company
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 2 min. 18 sec.
Video 25 of 28 Gwen Whiting & Lindsey Wieber Discuss Use Of Trade Shows And Lack of Fear Of Diving Into International Markets
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 2 min. 52 sec.
Video 26 of 28 Gwen Whiting & Lindsey Wieber Discuss Importance of Talking To Anyone Who Is Willing To Listen
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 3 min. 6 sec.
Video 27 of 28 Gwen Whiting & Lindsey Wieber Share Thoughts on The Concept of Success And The Difficulty In Being Able To Sit Back and Embrace It
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 1 min. 57 sec.
Video 28 of 28 Gwen Whiting & Lindsey Wieber Share Customer Testimonials From Their Product
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 2 min. 29 sec.

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Gwen Whiting & Lindsey Wieber Discuss Use Of Trade Shows And Lack of Fear Of Diving Into International Markets
  • Gwen Whiting & Lindsey Wieber - Interview - Growth of The Laundress
  • 4/28/2008
  • Gwen Whiting
  • 2 min. 52 sec.
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