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Rosalind Resnick States Good Business Owners Put Their People First

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Total Case Duration :

  • Date Added : 12/19/2007
  • Clip Duration : 1 min. 7 sec.

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Rosalind Resnick

  • Founder, Axxess Business Consulting
  • female
  • Caucasian
  • 1960 (Age: 61 years old)
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • Video 1 of 67 in this Case
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Biography

Rosalind Resnick, a former business and computer journalist who built her Internet marketing company, NetCreations, Inc., from a two-person home-based startup to a public company that generated $58 million in sales, is the Founder and CEO of Axxess Business Centers, Inc., which provides strategic consulting and assistance in business plan development for startups and emerging businesses. Resnick co-founded NetCreations in March 1995 and served as the company's CEO and President until December 2001, pioneering the concept of 100% Opt-In email marketing in 1996 and spearheading the company's successful IPO in 1999. In 1994, Resnick co-authored The Internet Business Guide and, from 1994 to 1997, served as the editor and publisher of Interactive Publishing Alert, a semi-monthly newsletter tracking trends and developments in online publishing and advertising. Resnick began her career in the newspaper industry in 1980 at The Baltimore Sun and worked as a business writer at The Miami Herald from 1984 to 1989. Her articles about entrepreneurship and small business regularly appear in Entrepreneur.com. Rosalind Resnick received B.A. and M.A. degrees in History from The Johns Hopkins University.

I mean I just feel like a really good business owner is somebody who puts his people first. You know, somebody who's job it is... like there's a lot that's been written about like serving leadership in corporate America, personally I think that's crap. You know, what Fortune 1000 company has in th...(Full transcript available to logged in subscribers.).

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Rosalind Resnick videos

Video 1 of 67 Rosalind Resnick Discusses Academic Background
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 47 sec.
Video 2 of 67 Rosalind Resnick States Importance of Learning How To Think And Write In College
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 55 sec.
Video 3 of 67 Rosalind Resnick Shares Feelings That Entrepreneurship Can Not Be Taught In a Traditional Sense
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 27 sec.
Video 4 of 67 Rosalind Resnick States Entrepreneurs Must Be Prepared To Make Mistakes
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 3 sec.
Video 5 of 67 Rosalind Resnick Discusses First Professional Experience As A Journalist
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 27 sec.
Video 6 of 67 Rosalind Resnick Discusses Being Fired From Newspaper Job And Starting Over As A Receptionist
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 3 min. 11 sec.
Video 7 of 67 Rosalind Resnick Shares Anecdote Where She Realized She Had To Believe In Herself In Order To Advance Her Career
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/07
  • Rosalind Resnick
  • 3 min. 47 sec.
Video 8 of 67 Rosalind Resnick Discusses Decision To Become Freelance Journalist
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 5 min. 35 sec.
Video 9 of 67 Rosalind Resnick Discusses Decision To Write For Computer Magazines and Eventually Write A Book
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 59 sec.
Video 10 of 67 Rosalind Resnick Shares Thoughts on The Internet During Its Infancy
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 52 sec.
Video 11 of 67 Rosalind Resnick Discusses Contract To Write The Internet Business Guide
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 10 sec.
Video 12 of 67 Rosalind Resnick Discusses Writing Internet Publishing Alert Newsletter
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 13 sec.
Video 13 of 67 Rosalind Resnick Shares Thoughts On Licensing and Charging For Content
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 41 sec.
Video 14 of 67 Rosalind Resnick Shares Thoughts on Whether Content Should Be Free On The Internet
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 0 sec.
Video 15 of 67 Rosalind Resnick Discusses Evolution From Being a Journalist To Being A Businessperson
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 2 min. 47 sec.
Video 16 of 67 Rosalind Resnick Discusses Reason Behind Launch of Net Creations
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 29 sec.
Video 17 of 67 Rosalind Resnick Discusses Divorce and Decision To Pursue Career Related To Internet
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 23 sec.
Video 18 of 67 Rosalind Resnick Discusses Background of Net Creations Web Design Company
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 15 sec.
Video 19 of 67 Rosalind Resnick Discusses Realization That Checks From AOL Would Not Last Forever
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 30 sec.
Video 20 of 67 Rosalind Resnick Discusses Focus On Opt-In Email Marketing
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 58 sec.
Video 21 of 67 Rosalind Resnick Discusses Entry Into Direct Marketing
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 46 sec.
Video 22 of 67 Rosalind Resnick Discusses Decision To Create Network of Websites
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 1 sec.
Video 23 of 67 Rosalind Resnick Discusses Decision To Become a List Manager
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 56 sec.
Video 24 of 67 Rosalind Resnick Discusses Value Proposition Of Net Creations Company
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 5 sec.
Video 25 of 67 Rosalind Resnick Discusses Importance of Channel Partners
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 57 sec.
Video 26 of 67 Rosalind Resnick states Importance of Maintaining Healthy Profit Margins
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 34 sec.
Video 27 of 67 Rosalind Resnick Discusses Resistance To Venture Capital and Decision To Go Public
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 2 min. 0 sec.
Video 28 of 67 Rosalind Resnick Discusses Challenges In Getting Team Together To Take Company Public
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 57 sec.
Video 29 of 67 Rosalind Resnick Discusses Physical Impact of The Road Show
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 23 sec.
Video 30 of 67 Rosalind Resnick Discusses Challenges of Maintaining Health During The IPO Process
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 2 min. 52 sec.
Video 31 of 67 Rosalind Resnick Shares Surprise Over Dot Com Bubble Bursting
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 35 sec.
Video 32 of 67 Rosalind Resnick States Biggest Frustration Of Becoming CEO Was Losing Contact With The Customers
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 2 min. 11 sec.
Video 33 of 67 Rosalind Resnick States In Hindsight, Her Company Would Have Been Better Off Being Acquired
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 41 sec.
Video 34 of 67 Rosalind Resnick Discusses Point Where She Realized Dot Com Bubble Was Going To Burst
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 2 min. 43 sec.
Video 35 of 67 Rosalind Resnick Discusses Changes In Company's Valuation
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 47 sec.
Video 36 of 67 Rosalind Resnick Discusses Impact of Not Making Quarterly Numbers
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 2 min. 36 sec.
Video 37 of 67 Rosalind Resnick Discusses Decision To Sell Company
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 25 sec.
Video 38 of 67 Rosalind Resnick Discusses Difficulty In Telling Employees About Sale of Company To Competitor
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 45 sec.
Video 39 of 67 Rosalind Resnick Discusses Failure To Be Acquired By Double-Click
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 51 sec.
Video 40 of 67 Rosalind Resnick Discusses Offer From European Firm
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 21 sec.
Video 41 of 67 Rosalind Resnick Discusses Decision To Be Acquired By European Company and Pay Break-up fee to Double Click
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 4 sec.
Video 42 of 67 Rosalind Resnick Discusses Challenges Of Working In Acquired Company
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 14 sec.
Video 43 of 67 Rosalind Resnick Discusses Importance of Finding a Partner Who Complements You
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 36 sec.
Video 44 of 67 Rosalind Resnick States Importance of Having Relationship With Your Competition
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 0 min. 59 sec.
Video 45 of 67 Rosalind Resnick Shares Feelings Of Identity Crisis After Selling and Leaving Company
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 2 min. 7 sec.
Video 46 of 67 Rosalind Resnick Discusses Decision To Start Company, Axxess
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 2 min. 5 sec.
Video 47 of 67 Rosalind Resnick Discusses Converting Axxess From Bricks and Mortar To Web-Based Business
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 3 min. 28 sec.
Video 48 of 67 Rosalind Resnick States Networking and Referrals Are More Importance Than Where You Rank In Search Engine Results
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 48 sec.
Video 49 of 67 Rosalind Resnick Discusses Book, Getting Rich Without Going Broke
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 20 sec.
Video 50 of 67 Rosalind Resnick Shares Thoughts on Typical Business Plan Components
  • Rosalind Resnick - Interview - Axxess Business Consulting
  • 12/19/2007
  • Rosalind Resnick
  • 1 min. 23 sec.

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